Daniel D'Souza
Written By - Daniel D'Souza

Check MarkEdited By Arlene Ward

Check MarkReview & Contribution By Dr. Kristi Pratt

Digital strategy focuses on leveraging technology to improve corporate performance, whether through developing new products or redesigning existing processes. It lays out an organization’s strategy for leveraging technology to gain further competitive advantages and its various strategies to make these changes. This frequently entails changes to business models, as new technology allows inventive businesses to provide previously unavailable services. Digital strategy encompasses everything from online ad buying to inbound marketing. It is about generating effective messaging to increase conversions and establish loyal consumers. Digital Strategy is sometimes termed interchangeable with Digital Marketing or Online Marketing. It is a master’s concentration and is seldom offered as a whole, independent graduate degree. This guide provides detailed information on what this concentration is all about, how to enroll in a program, career options available, ways of funding, and much more.

Masters in Digital Strategy Online

Table Of Contents

Featured Online Programs

Southern New Hampshire University

PROGRAM: Online Masters Degrees

Southern New Hampshire University is a private, nonprofit, accredited institution with more than 3,000 on-campus students and over 60,000 online students, making us one of the fastest-growing universities in the country. Founded in 1932, we’ve been relentlessly reinventing higher education ever since and have gained national recognition for our dedication to helping students transform their lives and the lives of those around them.

We’re proud to provide affordable, accessible education that students can pursue on our 300-acre campus in Manchester, NH, over our innovative online platform or at our regional centers in Manchester, Nashua, Portsmouth and Salem, NH, and Brunswick, ME.

SNHU has earned the GetEducated.com Best Buy and Best of Business – Best Online Degree awards and is consistently ranked as a top Military Friendly® School by G.I Jobs®.

Best Master’s in Digital Strategy Online Programs

An online master’s degree (or rather concentration) in digital strategy is offered by only a few universities in the United States. As a result, selecting the best college that can provide a well-rounded, well-recognized, and well-valued program is crucial. The top master’s in digital strategy programs should have, among other things, good infrastructure, well-trained, competent, and experienced teaching personnel, a diverse range of student support services, accreditation, and career aid. Based on these and other vital aspects, here are the best online masters in digital strategy degree programs in the country:

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College Name & AddressTuitionGraduation Rate
University of Florida
Tigert Hall, Gainesville, Florida 32611
University of Delaware
104 Hullihen Hall, Newark, Delaware 19716
University of Oklahoma
660 Parrington Oval, Norman, Oklahoma 73019
The University of Tennessee
527 Andy Holt Tower, Knoxville, Tennessee 37996
American University
4400 Massachusetts Ave NW, Washington, District of Columbia 20016
Rutgers University
249 University Avenue, Blumenthal Hall, Newark, New Jersey 07102
Saint Edward’s University
3001 S Congress Ave, Austin, Texas 78704
Queens University of Charlotte
1900 Selwyn Ave, Charlotte, North Carolina 28274
Point Park University
201 Wood St, Pittsburgh, Pennsylvania 15222

Source – Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year. Program specific rates may apply.
**NA – data not available

What to expect from the Master’s in Digital Strategy Online

The online master in digital strategy is a 30 to 40-credit-hour program that teaches students how to create compelling works for any digital channel, from websites and email marketing to social media. The program equips students with the skills to create, analyze, and optimize social media content and campaigns. Students will learn how to develop social media strategies and measure the effectiveness of their marketing campaigns. A capstone project is often a part of the program, apart from compulsory core courses and optional elective courses. Some of the digital strategy courses include but are not limited to: 

Brand Strategy: This course equips students to develop and implement effective strategies for brand management in the digital landscape. This course covers principles of brand development, positioning, and communication, ensuring students can navigate and excel in the dynamic world of digital branding.

Digital Audience Research and Behavior: This course program explores methods and analytics for understanding and influencing online audiences. Students learn to analyze user behavior, make data-driven decisions, and tailor digital strategies to engage diverse audiences effectively. Gain insights into the digital landscape for strategic audience targeting and engagement.

Web Analytics: This course delves into tools and methodologies to analyze online user behavior, track website performance, and optimize digital presence. Students gain proficiency in data-driven decision-making, enhancing skills crucial for maximizing the impact of digital strategies and achieving organizational goals.

Digital Branding and Strategy: This course explores the concepts and techniques of building and managing brand identities in the digital era. Students learn to develop effective digital marketing strategies, optimize brand visibility, engage audiences, and create cohesive brand experiences across various digital platforms.

Some of the other common courses across various curricula are:

  • Communication Strategies & Digital Storytelling 
  • Search Engine Strategy for Digital Audience Acquisition 
  • Copywriting for Digital Messaging 
  • Inbound Strategy 
  • Strategic Electronic Marketing 
  • Lead Generation and Management 
  • Marketing Automation 
  • Digital Customer Experience Management 
  • Digital Audience Management 
  • Marketing Concepts in the Digital Age 
  • Media Entrepreneurship 
  • Strategic Communication Campaigns 
  • Search Engine Optimization 
  • Search Engine Marketing 
  • Defining the Digital Audience 
  • Strategic Marketing Management 
  • Social Media Marketing Communications 
  • Mass Communication Theory 
  • Digital Brand Management 
  • Search & Display Advertising 
  • UX Theory and Research 
  • Digital Channels in the Marketing Industry 
  • Digital Marketing Strategies 
  • Social Media Advertising 
  • Digital Audience Analytics 
  • Consumer Behavior 
  • Marketing Strategy & Operations Management 
  • Business Strategy & Digital Business Innovation 
  • Social Media Campaigns and Engagement 
  • Online Marketing 
  • Mobile Marketing Strategy

Types of Masters in Digital Strategy Degrees

A master’s in digital strategy is a focus area or concentration of broader master’s degree programs. For example, prospective students can choose from an online Master of Arts in Mass Communication with a concentration in Digital Strategy, such as the one offered by the University of Florida 1, to an online Master of Science in Information and Communications Technology with a concentration in Digital Strategy.  

In most cases, students will have to pick between a multidisciplinary Master of Arts (MA) degree that emphasizes liberal arts and humanities or a more scientific and technically oriented Master of Science (MS) degree.

Areas of Specialization for Online Masters in Digital Strategy

Being a specialist subject, digital strategy studies sometimes offer concentration courses apart from regular coursework. Through these courses, students can select one professional discipline within a broader digital marketing sector and become experts in the competencies required to excel in that area. Some examples of concentration courses include but are not limited to:

Area of FocusSocial Media Marketing
DescriptionThis focus will equip students with the skills to analyze marketing trends, apply social media communication theories, and enhance brand visibility to new audiences through social media exposure. Potential careers include roles such as analytics manager, social media strategist, and brand ambassador.
Area of FocusInformation Systems
DescriptionA concentration in information systems is tailored to educate students on the connection between marketing methodologies and the computer technology employed to facilitate them. Graduates with this degree emphasis are likely to be responsible for supervising the development and management of software systems that enable marketing data collection and analysis. Potential career titles encompass roles like computer marketing specialist, database administrator, or systems developer.
Area of FocusMarketing Analytics
DescriptionThis concentration centers on educating students to collect, analyze, and make decisions concerning the substantial volumes of data generated by large companies. Numerous programs in this field also underscore preparing students for executive positions within a company. Potential career titles include marketing research analyst, director of market research, or marketing consultant.
Area of FocusAudience Analytics
DescriptionFor students keen on exploring consumer and audience research methodologies and analytics, specializing in Audience Analytics is an exceptional academic option. This major equips students with the skills to apply analytical methods and methodological frameworks to datasets related to audiences globally, fostering a deeper understanding and better service for a diverse consumer base.
Area of FocusWeb Design
DescriptionStudents focusing on a web design concentration will acquire expertise in coding languages such as HTML and JavaScript to construct websites from scratch. Additionally, they will master using design software like InDesign and Illustrator. This skill set, combined with courses in content development, marketing, and UX theory, enables individuals to create captivating websites and contribute to developing unique and impactful marketing materials.
Area of FocusDigital Strategy
DescriptionThe digital strategy master’s concentration is crafted to challenge students to craft impactful messaging for enhanced conversions and customer loyalty. Through this concentration, students acquire skills in generating leads with creative and strategic messaging, crafting compelling copy across various digital channels, establishing meaningful branding, and designing websites for optimal user experiences, from websites to email marketing to social media.

Why should I do an Online Master’s in Digital Strategy?

Students who pursue an online master’s in digital strategy are more prepared to be innovative and effective in the digital age. They will learn how to write compelling copy for any digital channel, from websites to email marketing and social media, how to generate leads through creative and strategic messaging, how to develop meaningful branding that reaches and relates to customers, how to improve business outcomes through various digital tools, how to create practical and functional user experiences for websites, and much more in this program. 

With businesses relying heavily on the Internet to reach new customers while retaining existing ones, the demand for digital strategists is ever-increasing. The U.S. Bureau of Labor Statistics (BLS) reports that Advertising, Promotions, and Marketing Managers earn a median annual wage of $138,730, with a 6% increase in jobs from 2022 to 2032 (as fast as average). 

The online master’s in digital strategy equips students with many abilities. Some of them include the ability to:

  • Tell a brand’s story using good copywriting. 
  • Measure the success of communications by analyzing data. 
  • Recognize and use the most effective SEO tools and techniques. 
  • Identify and target potential new clients. 
  • Plan for a successful Return on Investment. 
  • Make use of tools for performance marketing. 
  • Use social media to generate new business opportunities. 
  • Define, quantify, and Measure marketing KPIs and communicate them.

How long does it take to complete the Online Master’s in Digital Strategy?

Since digital strategy will be a specialization of the chosen master’s, the time required to complete digital strategy coursework is mainly determined by that master’s program’s length of study. Full-time study for a master’s degree typically takes about two years. Part-timers, on the other hand, will require more time to complete their degrees. For example, a master’s degree in communications with a concentration in digital strategy can be finished in 12 to 18 months, depending on several criteria. To graduate, students will need to take between 30 and 40 credits.

Accelerated Online Masters in Digital Strategy Programs

Accelerated master’s programs in Digital Strategy provide an efficient route for students to complete their degree in a shorter duration. Tailored for motivated and committed individuals, these programs enable a swift graduation. To expedite their program, students may choose an increased course load, including summer or intensive sessions, for quicker progress. Transferring credits from previous coursework or relevant professional experiences can shorten completion time.

Some accelerated programs feature condensed curricula that focus on essential coursework and eliminate certain elective requirements. This allows students to concentrate on core components efficiently.

Students considering an accelerated program should thoroughly assess their readiness for the faster pace of study.

How to get into the Online Masters in Digital Strategy program?

Enrolling in an online master’s degree program in digital strategy is typically straightforward. The first step is choosing digital strategy as a concentration while enrolling in a broader master’s degree program, such as design, communications, or computer technology. Most colleges and universities require applicants to hold a bachelor’s degree in any discipline. Here are some of the main admissions requirements for a master’s in digital strategy online degree program: 

  • Application for Admission 
  • Application Fee 
  • Official Academic Transcripts 
  • An Undergraduate Degree in Marketing or Other Discipline 
  • Minimum Grade Point Average (GPA) of 2.8 on a scale of 4.0 
  • Personal Statement or Statement of Purpose 
  • At least 2 Letters of Recommendation 
  • Graduate Resume 
  • At least two writing samples or professional work samples that reflect the applicant’s experience. 

Note: Most colleges do not require incoming students to submit Graduate Management Admission Test (GMAT) or Graduate Record Examinations (GRE) Scores. However, students are advised to check with the admissions office of their chosen college for exact and specific admission requirements, as they vary by college and program.

No GRE Master’s in Digital Strategy Online Programs

The GRE (Graduate Record Examination) and GMAT (Graduate Management Admission Test) are widely utilized standardized tests for admission to graduate programs. Although many U.S. schools typically mandate these test scores, certain online master’s programs in Digital Strategy might not impose a GRE or GMAT requirement. The waiver of the GRE/GMAT requirement acknowledges that standardized test scores may not consistently reflect an applicant’s potential for success in the program. Instead, colleges may prioritize factors like academic background, research experience, statement of purpose, letters of recommendation, and personal interviews to evaluate applicants’ qualifications. Those interested in pursuing an online master’s in Digital Strategy should contact their chosen universities’ Digital Strategy departments to inquire about programs that do not require GRE scores or if there are options for obtaining a GRE waiver.

Accreditation for Online Bachelor’s Degree in Digital Strategy

Accreditation is the process of a third-party entity confirming that a school or degree program fulfills and/or exceeds the predefined quality and rigor standards. Although college accreditation is voluntary, it has numerous advantages; one is that it confirms a curriculum for employers and other colleges and institutions. Accreditation also ensures that students can easily and quickly transfer credits from one accredited institution to another while qualifying for federal financial aid. The U.S. Department of Education 2 and/or the Council for Higher Education Accreditation Council for Higher Education Accreditation (CHEA) 3 have approved six regional accrediting agencies to accredit colleges. They are: 

  1.  New England Association of Schools and Colleges (NEASC)4
  2. Middle States Association of Colleges and Secondary Schools (MSA-CESS)5
  3. Higher Learning Commission (HLC)6
  4. Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)7
  5. Northwest Commission on Colleges and Universities (NWCCU)8
  6. Western Association of Schools and Colleges (WASC)Senior College and University Commission (WSCUC)9

Students can visit the official U.S. Department of Education 10 website or the Council for Higher Education Accreditation (CHEA) 11 website to check a school’s accreditation status. More information on accreditation is available in the Accreditation Guide.

Free Courses for Online Masters in Digital Strategy

Free online courses do not lead to a master’s degree. However, they may benefit students’ daily studies, assignments, exams, and capstone projects. Many of the free courses available on the internet are authored or provided by some of the world’s most prestigious universities. They can provide students with information and insights not available in the classroom or a textbook. For students pursuing a master’s degree in digital strategy, here are some sites that offer free courses:

CourseDigital Strategy and Action 13
Provided byedX
DescriptionIn this course, students will acquire the expertise to identify potent digital strategies, utilize prototypes to address unmet customer needs, attract and motivate crucial talent for organizational growth, secure capital while maintaining control of the company’s future, gain market share through substantial value delivery to customers, and establish disciplined growth trajectories.
CourseDigital Strategy Mastery: Learn Success Secrets from Amazon 12
Provided byUdemy
DescriptionIn this course, students explore deeply into Amazon, extracting powerful lessons from this remarkable online company. Students can utilize these takeaways to formulate a successful digital strategy or assist consulting clients in achieving success. This course aims to establish a link between academic wisdom and practical application in the exciting and constantly evolving online business world.
CourseDigital Strategy and Business Opportunity 14
Provided byCoursera
DescriptionIn this course, students learn about the impact of digital, social, and mobile technology on consumer behavior, exploring the challenges and opportunities it presents for businesses. They discover how digital research and social listening tools provide insights into audience and competitor dynamics. Additionally, students learn to employ content marketing principles with a creative strategy to effectively reach and engage target audiences.

How to Pay for Master’s in Digital Strategy Online Programs

It is becoming increasingly expensive to earn a master’s degree in the U.S. Because most graduate programs cost tens of thousands of dollars, many students wonder how they will pay for their education. Fortunately, graduate students have access to many financial aid programs. But to be eligible for financial help, applicants must meet all the conditions set forth by the donor, sponsor, or lender. Financing assistance is available from the following sources, among others, for students pursuing an online master’s degree in digital strategy:


A scholarship is a financial award provided to deserving students based on their academic achievement or ability to meet the requirements of the scholarship sponsor. Besides or in addition to academic excellence, scholarships can be awarded based on various factors such as one’s socioeconomic status, gender, volunteer work and social involvement, religious affiliation, sporting achievements, career path, specific subjects or degrees, and/or financial necessity. (To prevent being defrauded online, read about Scholarship Scams.)


Grants are financial assistance to deserving students who need not be repaid. Governments, foundations, trusts, and corporations routinely offer people who demonstrate financial need. Because grants are considered free help or “gifts” that do not need to be repaid, they are among the most common college funding choices.

Student Loans

Student loans can be a viable alternative for covering college education costs. Various funding options are available, including federal, bank, group, and trust loans. Instead of paying back a lump sum, students who take out student loans must make regular monthly payments to the lender, according to a provided schedule. While they may assist in covering school expenses, loans can also raise the debt owed by students.

Graduate Assistantships

Graduate students can financially benefit from working as graduate teaching assistants. They take classes and simultaneously pursue their studies in a specialized academic subject. They also assist professors in various educational activities. Graduate teaching assistants receive a stipend or a discount on their tuition for their work.


The Free Application for Federal Student Aid, or FAFSA, is a standardized form that applicants can fill in and submit to assess whether or not they are eligible for financial aid. More FAFSA-related information is available here.

More information on various funding options is available in the best Financial Guide.

Scholarships for Online Bachelors in Digital Strategy

Scholarships are the best option to pay for college because they do not require repayment. Furthermore, not having to worry about paying for college is a huge relief for anyone who receives a scholarship. Scholarships for digital strategy students are available from a variety of sources. The following are a few examples:

ScholarshipCustom Creatives Digital Marketing Scholarship 15
DescriptionThe Custom Creatives Digital Marketing Scholarship supports the future generation of students interested in all facets of the Digital Marketing profession by awarding individuals with a passion for the field.
Award/Amount$1,000 x 2 Scholarships 
Application DeadlineMay 31 annually
ScholarshipInclusion In Digital Marketing Scholarship 16
DescriptionInclusion in Digital Marketing Scholarship is given annually to students studying marketing-related subjects such as web development or design, communications, user experience, pay-per-click (PPC), search engine optimization (SEO), and other STEM fields. 
Award/Amount$2,000 to $5,000
Application DeadlineJuly 30 annually

Career Opportunities and Salaries after a Master’s in Digital Strategy Online

The master’s degree program in digital strategy focuses on in-demand skills and competencies. Graduates of this program have a broad understanding of communicating with audiences through digital platforms and social media. They can, therefore, explore career opportunities with both public and private sector organizations. They can find leading roles, from increasing sales and soliciting donations to gaining political support, among other things. There is a massive demand for qualified persons who understand how to reach huge online audiences through digital strategy. The following are some of the job titles and roles graduates of an online master’s in digital strategy can come across in the industry:

OccupationJob DescriptionMedian Annual SalaryJob Growth (up to 2031)
Marketing Director 17Marketing directors lead marketing goals, plans, initiatives, and guidelines for the organization’s products and services. They transform the overarching marketing vision into cohesive business plans, strategies, projects, and outcomes. They also harness technology and data to detect shifts in the competitive landscape, facilitate adaptive marketing initiatives, establish budgets, allocate resources, and assemble teams to implement immediate and long-range marketing strategies.$184,678No Data Available
Advertising, Promotions, and Marketing Managers 18Advertising Managers brainstorm concepts for advertising campaigns. They supervise the team responsible for crafting the advertisements and liaise with the finance department to create budgets and cost projections. Advertising Managers often act as intermediaries connecting clients with the advertising or promotion agency tasked with creating and placing the ads.$138,7306% (faster than average)
Digital Metrics/Analytics Marketing Analyst V19In the position of Digital Metrics/Analytics Marketing Analyst V, the responsibilities include using search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to boost website traffic. This role contributes to the digital marketing strategy by executing initiatives to enhance product demand, boost sales, explore new sales channels, attract website traffic, and establish a robust online presence.$122,430 per annumNo Data Available
Digital Marketing Analyst20The Digital Marketing Analyst is vital in implementing initiatives and strategies to enhance product demand, increase sales, explore new sales channels, attract website traffic, and establish a robust online presence, contributing to the overall digital marketing strategy. Leveraging SEO analytics and SEM techniques, they focus on improving website traffic, delivering compelling content to attract and retain visitors, and planning and executing effective social media, email, and mobile marketing campaigns to drive sales.$61,082 per annumNo Data available

With Advertising, Promotion, and Marketing (Manager) jobs set to rise by 6% between 2022 and 2032, digital strategy graduates can easily advance their careers as they accumulate years of experience. Because companies pay hugely varying salaries for similar job titles, there is insufficient statistical data to assess what a digital strategist could earn. Nevertheless, one can rest assured that so long as the digital world is evolving, which it is, there will always be a demand for those who understand digital strategy, its importance, and its use.

Certifications and Licensing for Master’s in Digital Strategy Online Graduates

Digital strategy is an interesting profession with skilled individuals who work tirelessly to stay ahead of the pack. Digital agency and company hiring managers are constantly looking for applicants who are up to date on the newest trends, techniques, and news in the digital world. A certification will help graduates be up to date with the trends and tools used by the leading digital marketing agencies and give them a leg up in their careers. Here are a few certifications for digital strategy students and working professionals (note: these certifications are primarily for digital marketing but apply to digital strategy as well):

  1. Digital Marketing Pro Certification 21
    The American Marketing Association (AMA) and Digital Marketing Institute (DMI) have partnered to provide the Digital Marketing Pro program, through which candidates can become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.
  2. Hootsuite Social Marketing Professional 22
    In the social marketing sector, the Hootsuite Social Marketing Professional certification is a well-recognized credential that demonstrates knowledge of the fundamentals of social marketing to clients and employers. Individuals who pass the certification exam will be able to demonstrate their understanding of the fundamental principles of social media marketing.
  3. OMCP Digital Marketing Certification 23
    The Online Marketing Certified Professionals (OMCP) digital marketing credential is awarded to professionals who have demonstrated mastery of digital marketing best practices across various digital marketing disciplines, have undergone extensive training, and have completed a rigorous examination process.
  4. HubSpot Academy Certifications24
    The HubSpot Academy offers several professional certifications in the digital strategy space. Credentials awarded are recognized industry-wide and endorse the candidate’s knowledge and skills in the chosen subject. Some of the certifications at HubSpot are in:
    • Inbound Sales 
    • Content Marketing 
    • Social Media Marketing 
    • Digital Advertising 
    • Digital Marketing 
    • Frictionless Sales 
    • Search Engine Optimization 
    • Contextual Marketing 
    • Content Marketing

Additional Resources for Master’s in Digital Strategy Online Students

Digital strategy can be a complex subject to grasp. New trends and ideas are constantly sprouting, and each situation one encounters may necessitate a different approach. Therefore, tapping into valuable resources to increase knowledge and assist in taking on real-world challenges is always good. Below is a selection of digital strategy resources, including a variety of tools and instructional materials, to assist students and professionals in getting to grips with this challenging and dynamic subject and help in gaining clarity and direction:

  • The 37 Digital Marketing KPIs Guide 25
    Scoro, a company that provides end-to-end work management software, has a complete guide to 37 popular marketing KPIs (Key Performance Indicators) that every company should monitor. Marketers utilize marketing KPIs to measure success across all marketing channels, and companies of all sizes use digital marketing KPIs to track their marketing results.
  • Hotjar 26
    Hotjar is an easy-to-use visual tool for discovering, aggregating, and communicating user needs. It analyzes visitor behavior to generate heat maps of where they click or move the cursor the most on one’s website pages. It also offers detailed behavioral reporting and can deliver interactive feedback surveys to users to determine their thoughts on the website. The site also provides complete guides to heatmaps, behavior analytics, product experience insights, etc.
  • Google Analytics 27
    Google Analytics is a free online analytics tool that informs users what is going on with their site in real time. This nifty tool shows how users arrive at their site, how they got there, and where they are heading. They will also have a decent notion of which visitors are doing what they want them to accomplish if they set up goals. These kinds of insights are the backbone of a well-informed digital strategy.
  • Git 28
    Git is a free and open-source distributed version management system that can handle small to large projects with ease. It’s easy to use and comprehend, with a minimal footprint and lightning-fast speed. It beats most other SCM solutions with features like low-cost local branching, convenient staging spaces, and many processes.
  • Mention29
    Mention is a web tool that allows the review of all online references of a business and associated keywords in one location, including mentions in articles, video comments, and tweets. Mention provides a sense of the amount and content of online debate about a brand, which can help improve brand strategy. It actively participates in the tactical side of one’s digital activity, allowing brand reps to deal with bad comments as they arise.

FAQs About Master’s in Digital Strategy Online Programs

What is digital strategy?

Whether it’s through developing new products or restructuring existing processes, digital strategy focuses on harnessing technology to improve business performance. It outlines a company’s plan for utilizing technology to obtain unique competitive advantages and its tactics to achieve these goals. As new technology allows imaginative businesses to deliver previously unavailable services, this frequently necessitates modifications to business models through effective digital strategy implementation.

Can I do a digital strategy degree online?

Which is the best college for a digital strategy degree?

Is digital strategy hard?

What can I do with digital strategy masters?

How long is a digital strategy master’s degree?

Is a digital strategy master’s worth it?