Page Content

Online Master’s in Finance
Introduction
affordable master’s in finance degree programs
Affordable Programs Rankings
top 15 master’s in finance degree programs
Best Programs Rankings
Various Masters programs
Understand Online Marketing Masters Programs
no
Programs without GRE requirement
Online master’s in marketing
Coursework in the programs
Online Master’s in Marketing degree program
Skills you will gain
online finance master degree programs
Accreditation
Scholarships
Scholarships
Career and Salary Outlook
Career Outlook
licensure and certification
Certification Details
online resources
Additional Resources

Master’s in Marketing Online

Master’s in Marketing Online Programs

The marketing professions across the country are growing to meet or exceed the company’s sales objectives. Marketing niche specialties have become ever-more popular in responding profitably in our lightning-quick medium. The Pew Research Center reported in 2019 that 81% of all Americans, of all ages, spend time online several times a day. All specialty areas in marketing are growing, some more than others. The U.S. Bureau of Labor Statistics estimates that jobs for market research analysts and social media specialists should rise by 20%, 2018-2028. Openings for marketing managers are predicted to increase by 14.4%. This comprehensive guide leads students and professionals to the most-affordable and Top-15 Master’s in Marketing Online Programs in the country.

devider

15 Most Affordable Master’s in Marketing Programs 2020

To determine the 15 most-affordable online master’s in marketing programs, we developed a custom formula that analyzed the cost of in-state annual tuition for affordability, the number of credits required to earn the degree, the graduation rate, intuitional accreditation and prestige, and other factors.  

Link to this Page
College Name & Address Tuition Graduation Rate
#1
Liberty University
1971 University Blvd Lynchburg, VA 24515
$7,98048%
#2
Indiana University
1275 E. Tenth Street Bloomington, IN 47405
$9,50178%
#3
Bellevue University
1000 Galvin Road South Bellevue, Nebraska 68005
$9,635NA%
#4
Texas A&M University, Commerce
2200 Campbell Street · Commerce, TX 75428
$11,23240%
#5
University of Texas, Dallas
800 West Campbell Road Richardson, TX 75080-3021
$12,17440%
#6
University of Maryland, Global Campus
3501 University Blvd. East, Adelphi, MD 20783
$28,50994%
#7
Wilmington University
320 N. DuPont Hwy New Castle, DE 19720
$13,81424%
#8
Temple University
1810 N. 13 th Street Philadelphia, PA 19122
$16,95673%
#9
Franklin University
201 S Grant Ave. Columbus, OH 43215
$18,68430%
#10
University of Alabama
275 Kilgore Lane Tuscaloosa, AL 35487
$20,46572%
#11
Brenau University
500 Washington St. SE Gainesville, GA 30501
$22,01143%
#12
Golden Gate University
536 Mission Street San Francisco, CA 94105-2968
$24,525NA
#13
Regis University
3333 Regis Boulevard Denver, Colorado 80221
$26,27369%
#14
Boston University
1010 Commonwealth Avenue, 3rd Floor Boston, MA 02215
$29,15488%
#15
Yeshiva University
500 West 185th Street, New York, NY 10033
$32,99583%

Source Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year. Program specific rates may apply.
**NA – data not available

devider

Top 15 Master’s in Marketing Programs 2020

The list of the top 15 online master’s in marketing programs indicates the university’s ranking, annual in-state tuition, and the program’s graduation rate. Rankings are based on factors such as accredited curriculum, course availability throughout the year, affordability, and graduation rates.

Link to this Page
College Name & Address Tuition Graduation Rate
#1
Indiana University
1275 E. Tenth St., Suite 2100
Bloomington, IN 47405
$7,98048%
#2
Southern New Hampshire University
2500 North River Road Manchester NH 03106
$39,07154%
#3
Michigan State University
Business College Complex 632 Bogue St East Lansing, MI 48824
$37,05680%
#4
University of Alabama
275 Kilgore Lane Tuscaloosa, AL 35487
$20,46556%
#5
Liberty University
1971 University Blvd Lynchburg, VA 24515
$7,98048%
#6
Yeshiva University
500 West 185th Street, New York, NY 10033
$32,99583%
#7
Boston University
1010 Commonwealth Avenue, 2nd Floor Boston, MA 02215
$29,154 88%
#8
Franklin University
201 S Grant Ave. Columbus, OH 43215
$18,68430%
#9
Texas A&M University, Commerce
2200 Campbell Street · Commerce, TX 75428
$11,232 40%
#10
University of Texas, Dallas
800 West Campbell Road Richardson, TX 75080
$12,17440%
#11
Saint Joseph’s University
5600 City Ave. Philadelphia, PA 19131
$35,34480%
#12
Golden Gate University
536 Mission Street San Francisco, CA 94105-2968
$24,525NA
#13
Temple University
1810 N. 13 th Street Philadelphia, PA 19122
$16,95673%
#14
Bellevue University
1000 Galvin Road South Bellevue, Nebraska 68005
$9,635NA
#15
Regis University
3333 Regis Boulevard Denver, Colorado 80221-1099
$26,27369%

Source – Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year
**NA – data not available

devider

Understanding an Online Master’s in Marketing Program

The U.S. Bureau of Labor Statistics predicts an eight percent rise in employment of marketing specialists, 2018 to 2028. Occupational growth, potential earnings, and job responsibilities vary based on the type of marketing specialty and professional skills. The following section helps students make informed decisions. 

Common Specializations for an Online Master’s in Marketing

There are a variety of concentration options available for students who want to focus their marketing education on specific career paths or post-graduate study. The following list identifies major focus areas, how they fit into specialized careers, and examples of universities that offer the specialization:

Area of FocusDescriptionCareers This Concentration Prepares For
Digital MarketingDigital marketing has emerged as a key specialty in the professional marketing arena. Digital marketers work across the electronic media channels, coordinating written content and artwork for use in corporate web sites, eMail campaigns, and pay-per-click search engine rankings.Digital Marketing is sometimes referred to as ‘Internet Marketing’ but in reality, Internet Marketing is nothing but a subset of Digital Marketing. Here are a couple of universities that offer Master’s in Digital Marketing Online:
Golden Gate University
Liberty University 
Read more about Master’s in Digital Marketing Online.
Content strategists
SEO and SEM Specialists
Email Marketing Specialists
Digital Project Managers
BrandingBrand strategists ensure that the corporate icon, name, and a strategic message is consistently deployed in all marketing, advertising, web site and print campaigns. They may use sales data analysis to position the brand so it stands out from the competition. Here are a couple of universities that offer Master’s in Branding Online:
Franklin University
University of Illinois
Registered investment advisor
Personal financial advisor
Certified financial planner
Fee-only financial advisor
Social Media MarketingSocial media provides a direct line to consumers. Social marketing professionals coordinate ad campaigns that take advantage of instant messaging and social networking sites such as Facebook, Instagram, YouTube, Pinterest, and Twitter. They may pay for specific placement on pages with search results. Here are a couple of universities that offer Online Master’s in Social Media:
Michigan State University
Southern New Hampshire University
Social media marketers
Social media specialists
Social media managers
Promotions managers
Multimedia research analysts
Market Research AnalysisMarket research analysts and marketing managers crunch data to monitor buyer behavior, marketing placement (and clicks), sales trends, and consumer demographics. They also test data from multiple versions of marketing efforts to refine the organization’s communications strategy.Here are a couple of universities that offer Online Master’s in Marketing Research:
Southern New Hampshire University
Saint Joseph’s University 
Advertising campaign planner
Promotions managers
Survey researchers
Operations research analysts
Public RelationsPublic relations strategists, writers, and editors craft campaigns focused on consumers, digital and print media, and the public-at-large. They create press releases on products, personnel changes, and sales data for news organizations, government agencies, corporate websites, and internal communications to maintain the company’s image. Here are a couple of universities that offer Online Master’s in Marketing and Public Relations:
Liberty University
Boston University  
Press agents
Public relations specialists
Publicists
Corporate content and speechwriters
Directors of public affairs
Strategic MarketingStrategic marketing professionals work to target their organization’s display, digital, print, and broadcasting advertising campaigns by selecting the most-profitable media placement for their brand. They often coordinate their planning with sales managers, branding experts, web analytics specialists, and social media directors.Here are a couple of universities that offer Master’s in Strategic Marketing Online:
Bellevue University
Fordham University
Content writers
SEO specialists
Digital marketing specialists
Audience building specialists
Channel masters
Database MarketingDatabase marketers gather sales figures and transaction data from targeted consumer groups, from digital advertising click-throughs, and other key factors. They can ferret out a specific target audience based on responses and buying habits and measure the effect from a range of marketing avenues. Marketing performance analysts
Database marketing specialists
Target marketing consultants
Push strategists
Market researchers
AdvertisingGetting an online master’s degree in advertising will enhance the careers of professionals because advertising is perhaps the most critical aspect of marketing as it involves communication about a product or a service that an organization is offering to a broader audience outside of the organization. There are mainly two aspects to this field – creating the advertising content and analysis. Advertising involves traditional ways of creating advertisements that go to newspapers, magazines, TV, radio, internet, social media, etc. And this field also includes collecting data and analytics about the advertising campaigns, its target audience, and adjusting the campaigns based on the response.
Here are a couple of universities that offer Online Advertising Master’s Degree Programs:
Liberty University
University of Alabama
Advertising account manager
Promotions manager
Integrated Marketing CommunicationsWhen it comes to marketing a product or a service, there are many ways to do this. Using the internet, specifically social media, or placing advertisements, running campaigns for mobile devices or using digital billboards, and many more other ways. Integrated marketing communications means keeping these various ways of marketing in sync with each other. All the different types of advertising and promotions follow different ways, but the strategic objective is the same. So, integrating all of these is essential to achieve maximum benefits.
Here are a couple of universities that offer Integrated Marketing Communications Masters Online:
University of Denver
Southern New Hampshire University
Communications Director
Director of Marketing and Communications
Marketing AnalyticsAnalytics is key to any industry, especially in marketing. Marketing analytics is a field where marketers analyze, create, collect, and measure data from marketing efforts to find out the effectiveness of campaigns. Apart from this, marketers are always on the lookout for data about customer’s trends, preferences, and habits. Here are a couple of universities that offer MS Marketing Analytics Online:
University of Alabama
New York University
Marketing Analyst
Marketing Data Analyst

Online Master’s in Marketing Admission Requirements

Universities establish their own graduate admissions requirements. Many graduate business schools do not require the GMAT. Here are five of the most-common admission requirements set by master’s in marketing programs: 

  • Official Transcripts: Official transcripts reveal the applicant’s track record in undergraduate (or prior graduate) coursework. Graduate entry requirements typically set a minimum cumulative GPA for admissions.
  • References: Three reference letters from former professors and employers can make all the difference in graduate student admission applications. They address the candidate’s professional abilities in business or marketing and speak to the quality of the applicant’s character..
  • Personal Objectives Statement: The statement cites the applicant’s career and educational goals to see if they’re a good fit for the program. They cite what candidates bring to the table and if they can write a well-sculpted essay.
  • Resume: The length and quality of the applicant’s professional experience factors heavily into the admissions equation. The resume tracks the candidate’s job history, skills, professional or volunteer roles, and career stability.
  • Departmental Requirements: In addition to the common graduate school admissions requirements, individual business graduate programs often establish their benchmarks for entry. Be sure to examine these at each prospective university before applying.

Online Master’s in Marketing: No GMAT Requirement

Not all graduate marketing degree programs require applicants to take the GMAT.
Online graduate marketing programs typically do not require the exam, substituting other admissions factors such as professional experience or undergraduate grades. For example, these master’s in marketing programs in our Top 15 list do not require a GMAT:


Find out more about Online Masters Programs No GRE.

devider

Curriculum for an Online Master of Marketing Program

The online master’s in marketing provides a platform for students to refine their knowledge in the field. Nearly every school that offers an accredited online master’s in marketing have mandatory courses, prerequisites for students that don’t have an undergraduate degree in marketing, and some optional concentrations or choices. Here are some sample courses that students will come across in an online master’s in marketing degree.

Market Strategies: This course lets students explore various products that are available in the market, how consumers use these products, and use this knowledge to design another product for a target audience to learn about strategy for any given market, consumer group, and merchandise. Students are exposed to how companies create market strategies for a different audience, products, and markets.  

Marketing Analytics: This course teaches students about using mathematical tools to understand how consumers behave, their traits, their perceptions about brands and products. Using quantitative tools, students will also analyze competitors and forecast sales and revenue.  

Consumer Behavior: This course is one of the most crucial topics in marketing. Every marketing professional wants to understand how to consumer behavior. This course teaches students about researching consumers, identifying consumer actions, and creating trends using this data.

Integrated Marketing Communications: This course is designed to teach students about various ways of connecting to the consumer, resources, and tools used in media technologies, running media campaigns and handling public relations.

Social Media Marketing: In this course, students are taught how to use social media platforms and tools to create brand awareness. Students are also exposed to the various topic within this media, including analytics, how to advertise, create content and public relations.

Market Research: This class teaches students about tools, processes, and techniques in researching various market segments and product lines. Students learn about how to plan, create, and implement research projects.   

Skills Gained in an Online Master’s in Marketing Program

An online Master’s in Marketing degree program builds professional skills, industry best-practices, and preparation for certification exams. Students prosper from the specialized coursework, faculty mentoring, and internships for hands-on experience where they can apply their newfound skills. Here are five career skills that employers are looking for:

Communications: Verbal and written communication skills are essential for success in the marketing world. Whether you’re submitting a proposal to a client, creating brand messaging, or engaging your staff, communications must be clear and creative.  

Data Analytics: To succeed, marketers must apply data analytics to plan, execute, and focus marketing campaigns to a target audience. Crunched numbers indicate audience demographics, trends, the competitive landscape, or SEO impact. 

Social Media: Organizations depend on marketing professionals who can create campaigns across media channels. Social media stands at the forefront of verbal and visual messaging. It is lightning quick, allowing professionals to respond to immediate challenges in the marketplace.

Strategic Thinking: Marketing professionals typically use these key tools that inform strategic thinking: a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and a PEST analysis (Political, Economic, Social and Technological) can indicate market trends.

Selling: Knowing how to best close a deal with a client is an indispensable skill. So is the flexibility to change tactics to sell to a particular audience. You will also need to sell your idea to management. Tenacity counts, but the technique can be more effective.

Accreditation for Online Master’s in Marketing Degrees

With so many schools and universities offering online master’s programs in marketing, the students need to understand how accreditation works, who issues them, and what schools/programs have this accreditation. The following bodies accredit marketing educational programs. If you find an online master’s in a marketing program that is accredited by one of these bodies, you can better assess the quality and standards of the master’s in online marketing programs from those schools.

Why Does Accreditation Matter?

Accreditation is a step where a university is vetted and accredited by an independent body that checks the standards of the school, the program to ensure that they are meeting high standards. Check out our Accreditation guide to learn more about accreditation. Check out our Accreditation guide to learn more about accreditation.

devider

Scholarships for Online Master’s in Marketing Students

Students should take note of the many scholarships offered by marketing firms and professional associations. They can offset tuition costs or cover attendance to national conferences. Scholarships may be pegged to academic accomplishment, to research projects or financial need. Here are some that are worth exploring:

Brandastic Digital Marketing Scholarship
Who Can Apply: This scholarship is available for students enrolled in a graduate marketing degree program at an accredited college, institute, or university. Awards are based on academic prowess and a 500-word essay.
Amount: $1,500

Majux Marketing Scholarship
Who Can Apply: The Majux digital marketing agency offers an annual scholarship to graduate students enrolled in a business or marketing degree program. Applicants must submit a 650-word essay on budgeting for an e-commerce project.
Amount: $1,000

Summit Digital Marketing Scholarship
Who Can Apply: The Summit Digital Marketing agency awards scholarships twice a year to students currently enrolled in a graduate marketing degree program or those who are employed in marketing and are considering a graduate program.
Amount: $500

The Lagrant Foundation Marketing Scholarship
Who Can Apply: Open to African American/Black, Asian American/Pacific Islander, Hispanic/Latino, or Native American/Alaska Native graduate students in advertising, marketing or public relations. Applicants must submit recommendation letters from college professors or internship advisers.
Amount: Scholarship recipients are funded to participate in career-building workshops with industry professionals in New York City.

devider

Career and Salary Outlook for Online Master of Marketing Graduates

Beyond the realm of marketing generalists, there is a range of specializations that prepare graduate students for niches within the profession. Perhaps you plan to focus on distinct education requirements for occupations in the field that lead to career openings on employment sites and job boards. No degree guarantees a career of salary, but students can explore variables such as salaries, job growth predictions, and specific roles germane to their specializations.

Job Title Median SalaryJob Growth (2016-2026)Job Description
Market Research Analysts$63,12020%Market Research Analysts assess the current market conditions to forecast trends and measure the company’s marketing performance. They report on the competitive landscape to form the organization’s strategy to target consumers.
Marketing Managers $147,24014.4%Marketing Managers identify the best campaigns that reach consumers to maximize the organization’s profits. The work includes assessing demands for the company’s services or products to create a marketing plan.
Social Media Specialists$56,77020%In the digital age, Social Media Specialists plan, execute and track the marketing materials pushed out to social networks, Facebook, Twitter, YouTube, Instagram, eMail blasts and corporate websites. The create and place text, videos, images, and interactive media.
Public Relations Specialists$60,0006%Public Relations Specialists ensure their organization puts its best face forward. They create and disseminate press releases for the media, the public, and internal stakeholders. They monitor public opinion and respond to poor ratings. Many double as speechwriters or presenters.
Sales Managers$124,2205%Sales Managers may wear many hats in the marketing and delivery of corporate goods and services. They work in conjunction with marketing and analytics teams to create promotional and sales programs that work.

Source: U.S. Bureau of Labor Statistics, Payscale

devider

Certifications for Marketing Professionals

Students must be aware of and up-to-date in their necessary certifications. Each credential expires after a 2-3-year term and must be renewed. Here are some common questions students have regarding certifications:

Why is it important to be a certified marketing professional?
Professional, voluntary certifications in marketing serve to benchmark your skills and your relevant experience. Recruiters may consider certifications as a deal maker for their openings. And your certifications can widen your career options through networking with professionals with the same credentials.

How can I stay up-to-date on my marketing certifications and licenses?
When you pass the exam for your certifications, the granting agency provides information on the credential, including the term and the continuing education credits (CEU) required for renewal. The AMA time to renew is every three years. For details, visit these common credentialing agencies: Google, The American Marketing Association.

How do I receive licensure and certification?
Identify the appropriate certification. View the requirements to take the exam through the granting agency. Register for the test. Agencies have online sample tests, refresher courses, and test preparation resources. Once you pass the exam, you can identify yourself as a Professional Certified Marketer on your HR file, one your resume, and in job searches.

What are some examples of certifications and licenses I should consider? There are general, overarching certifications that suit most roles in the field, such as the
Certified Marketing Management Professional. Beyond that, you should consider earning credentials pertinent to your specialty: Certified Brand Manager, Certified Digital Marketing Professional, Google Analytics Individual Qualification, or Certified Professional Services Marketer.

devider

Resources for Online Master’s in Marketing Students

Online master’s students enjoy the same university libraries and knowledge bases as their on-campus counterparts. Beyond that, there is a wealth of online resources dedicated to marketing specialties. Many associations and businesses offer opportunities for career networking, free in-depth articles, research data, and industry news. Here are some to consider:

  • Mention Marketing Library: Mention is a management consulting firm in media marketing and monitoring. Its free library is packed with resources and articles on social media marketing, key data reports, competitive analyses, public relations, growth marketing, brand monitoring and more.
  • eMarketing Association: The eMarketing Association offers free memberships for a limited time. The association offers opportunities for digital marketing and networking, articles on best practices, and news on search marketing, social media, and email marketing.
  • Insights Association: This member organization serves marketing professionals with articles covering analytics and intelligence about consumer behaviors. It lists upcoming webinars and conferences, information on quality standards, certification, education, and advocacy.
  • The Balance Small Business: Balance Small Business offers free access to its library of over 7,000 articles on pertinent topics including marketing strategy and planning, social media, brand marketing, public relations, sales training and more.
  • The American Marketing Association: While AMA resources are not completely free, but student members have access to marketing job boards, marketing tool kits, and the AMA Professional Certified Marketer program. Student membership costs $50.
  • Digital Marketing Specialization – Find out more about Online Masters in Digital Marketing.
  • Read about Online MBA in Marketing.

devider

Stay up to date

 

To Link to this page, please copy and paste this code  into your website

<a href="https://www.onlinemasterscolleges.com/masters-in-marketing-online/">Master's in Marketing Online</a>

 

To Link to this page, please copy and paste this code  into your website

<a href="https://www.onlinemasterscolleges.com/masters-in-marketing-online/">Master's in Marketing Online</a>