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Master’s in Marketing Online

Master’s in Marketing Online Programs

Be it a bachelor’s degree or a master’s degree, an online marketing degree teaches students marketing management and marketing strategy and explores the vast scope of consumer behavior, ethical and legal issues, social media marketing campaigns, global marketing, strategic internet marketing, international marketing, and more. This knowledge, coupled with skills developed through the master’s degree in marketing, will pave the way for lucrative and promising marketing careers, ranging from a marketing executive to a chief marketing officer.

Marketing professions across the country are growing to meet or exceed the company’s sales objectives. Marketing niche specialties have become ever-more popular in responding profitably in today’s lightning-quick medium. The Pew Research Center reported in 2019 that 81% of all Americans, of all ages, spend time online several times a day. All specialty areas in marketing are growing, some more than others. For example, the U.S Bureau of Labor Statistics (BLS) estimates that jobs for market research analysts and social media specialists should rise by 20%, between 2018 & 2028. Openings for marketing managers are predicted to increase by 14.4%.

This comprehensive guide leads students and professionals to the most affordable and top-15 Master’s in Marketing Online Programs in the country and looks at several key aspects of marketing programs.

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15 Most Affordable Master’s in Marketing Degree Programs 2021

Marketing degrees usually come at a high cost, and marketing degree programs at a public or private university, or even a private Christian university, are no exception. To determine the 15 most affordable master’s in marketing online programs, OMC developed a custom formula that analyzed the cost of in-state annual tuition for affordability, the number of credits required to earn the degree, the graduation rate, intuitional accreditation and prestige, and other important factors.

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College Name & Address Tuition Graduation Rate
#1
Liberty University
1971 University Blvd Lynchburg, VA 24515
$7,98048%
#2
Indiana University

1275 E. Tenth Street Bloomington, IN 47405
$9,50178%
#3
Bellevue University
1000 Galvin Road South Bellevue, Nebraska 68005
$9,635NA%
#4
Texas A&M University, Commerce
2200 Campbell Street · Commerce, TX 75428
$11,23240%
#5
University of Texas, Dallas
800 West Campbell Road Richardson, TX 75080-3021
$12,17440%
#6
University of Maryland, Global Campus
3501 University Blvd. East, Adelphi, MD 20783
$28,50994%
#7
Wilmington University
320 N. DuPont Hwy New Castle, DE 19720
$13,81424%
#8
Temple University

1810 N. 13 th Street Philadelphia, PA 19122
$16,95673%
#9
Franklin University
201 S Grant Ave. Columbus, OH 43215
$18,68430%
#10
University of Alabama
275 Kilgore Lane Tuscaloosa, AL 35487
$20,46572%
#11
Brenau University
500 Washington St. SE Gainesville, GA 30501
$22,01143%
#12
Golden Gate University
536 Mission Street San Francisco, CA 94105-2968
$24,525NA
#13
Regis University

3333 Regis Boulevard Denver, Colorado 80221
$26,27369%
#14
Boston University
1010 Commonwealth Avenue, 3rd Floor Boston, MA 02215
$29,15488%
#15
Yeshiva University
500 West 185th Street, New York, NY 10033
$32,99583%

Source Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year. Program specific rates may apply.
**NA – data not available

Top 15 Master’s in Marketing Programs 2021

The list of the top 15 online master’s degree in marketing indicates the university’s ranking, annual in-state tuition, and the program’s graduation rate. Rankings of an online marketing degree at a public or private university, are based on these and other factors such as accredited curriculum, course availability throughout the year, affordability, and graduation rates.

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College Name & Address Tuition Graduation Rate
#1
Indiana University
1275 E. Tenth St., Suite 2100
Bloomington, IN 47405
$7,98048%
#2
Southern New Hampshire University
2500 North River Road Manchester NH 03106
$39,07154%
#3
Michigan State University
Business College Complex 632 Bogue St East Lansing, MI 48824
$37,05680%
#4
University of Alabama
275 Kilgore Lane Tuscaloosa, AL 35487
$20,46556%
#5
Liberty University
1971 University Blvd Lynchburg, VA 24515
$7,98048%
#6
Yeshiva University
500 West 185th Street, New York, NY 10033
$32,99583%
#7
Boston University
1010 Commonwealth Avenue, 2nd Floor Boston, MA 02215
$29,154 88%
#8
Franklin University
201 S Grant Ave. Columbus, OH 43215
$18,68430%
#9
Texas A&M University, Commerce
2200 Campbell Street · Commerce, TX 75428
$11,232 40%
#10
University of Texas, Dallas
800 West Campbell Road Richardson, TX 75080
$12,17440%
#11
Saint Joseph’s University
5600 City Ave. Philadelphia, PA 19131
$35,34480%
#12
Golden Gate University
536 Mission Street San Francisco, CA 94105-2968
$24,525NA
#13
Temple University
1810 N. 13 th Street Philadelphia, PA 19122
$16,95673%
#14
Bellevue University
1000 Galvin Road South Bellevue, Nebraska 68005
$9,635NA
#15
Regis University
3333 Regis Boulevard Denver, Colorado 80221-1099
$26,27369%

Source – Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year
**NA – data not available

Understanding an Online Master’s in Marketing Program

In broad terms, an online master’s in marketing comes in two flavors – an online MS (Master of Science) program, or an MBA (Master of Business Administration) program. In both cases, the master’s degree in marketing focuses on marketing strategies and a host of marketing-related topics. The U.S Bureau of Labor Statistics (BLS) predicts an eight percent rise in employment of marketing specialists between 2018 to 2028. Occupational growth, potential earnings, and job responsibilities vary based on the type of marketing domain and professional skills. The section below sheds light on specializations and marketing courses, which can help students make informed decisions.

Common Specializations for an Online Marketing Master’s Programs

There are a variety of concentration options available for students of online graduate programs, who want to focus their marketing education on specific career paths or postgraduate study. The following list identifies major focus areas in a marketing MS or MBA program, how they fit into specialized careers, and examples of universities that offer the specialization:

Area of FocusDescriptionCareers This Concentration Prepares For
Digital MarketingDigital Marketing has emerged as a key specialty in the professional marketing arena. Digital marketers work across the electronic media channels, coordinating written content and artwork for use in corporate websites, eMail campaigns, and pay-per-click search engine rankings. Digital Marketing is sometimes referred to as ‘Internet Marketing’ but in reality, Internet Marketing is nothing but a subset of Digital Marketing. Here are a couple of universities that offer Master’s in Digital Marketing Online: Read more about Master’s in Digital Marketing Online.Content Strategists, SEO, and SEM Specialists, Email Marketing Managers, Digital Project Managers
BrandingBrand Strategists ensure that the corporate icon, name, and strategic message are consistently deployed in all marketing, advertising, website, and print campaigns. They may use sales data analysis to position the brand so that it stands out from the competition. Here are a couple of universities that offer Master’s in Branding or Brand Management Online: Registered Investment Advisor, Personal Financial Advisor, Certified Financial Planner, Fee-only Financial Advisor
Social Media MarketingSocial media provides a direct line to consumers. Social marketing professionals coordinate ad campaigns that take advantage of instant messaging and social networking sites such as Facebook, Instagram, YouTube, Pinterest, and Twitter. They may pay for specific placement on pages with search results. Here are a couple of universities that offer Online Master’s in Social Media: Social Media Marketers, Social Media Specialists, Social Media Managers, Promotions Managers, Multimedia Research Analysts, Marketing Professionals
Market Research AnalysisMarket Research Analysts and Marketing Managers crunch data to monitor buyer behavior, marketing placement (and clicks), sales trends, and consumer demographics. They also test data from multiple versions of marketing efforts to refine the organization’s communications strategy. Here are a couple of universities that offer Master’s in Marketing Research online: Advertising Campaign Planner, Promotions Managers, Survey Researchers, Operations Research Analysts
Public RelationsPublic Relations strategists, writers, and editors craft campaigns focused on consumers, digital and print media, and the public-at-large. They create press releases on products, personnel changes, and sales data for news organizations, government agencies, corporate websites, and internal communications to maintain the company’s image. Here are a couple of universities that offer Master’s in Marketing and Public Relations online: Press Agents, Public Relations Specialists, Publicists, Corporate Content and Speechwriters, Directors of Public Affairs
Strategic MarketingStrategic Marketing professionals work to target their organization’s display, digital, print, and broadcasting advertising campaigns, by selecting the most profitable media placement for their brand. They often coordinate their planning with sales managers, branding experts, web analytics specialists, and social media directors. Here are a couple of universities that offer Master’s in Strategic Marketing online: Content Writers, SEO Specialists, Digital Marketing Specialists, Audience Building Specialists, Channel Masters
Database MarketingDatabase Marketers gather sales figures and transaction data from targeted consumer groups, digital advertising click-throughs, and other key factors. They can ferret out a specific target audience based on responses and buying habits, and measure the effect from a range of marketing avenues.Marketing Performance Analysts, Database Marketing Specialists, Target Marketing Consultants, Push Strategists, Market Researchers
AdvertisingGetting an online master’s degree in advertising will enhance the careers of professionals because advertising is perhaps the most critical aspect of marketing, as it involves communication about a product or a service that an organization is offering to a broader audience outside of the organization. There are mainly two aspects to this field – creating the advertising content, and analysis. Advertising involves traditional ways of creating advertisements that go to newspapers, magazines, TV, radio, internet, social media, etc. And this field also includes collecting data and analytics about advertising campaigns, their target audience, and adjusting the campaigns based on the response. Here are a couple of universities that offer online Advertising Master’s Degree Programs: Advertising Account Manager, Promotions Manager
Integrated Marketing CommunicationsWhen it comes to marketing a product or a service, there are many ways to do this. Using the internet, specifically social media, or placing advertisements, running campaigns for mobile devices, or using digital billboards, and many more other ways. Integrated marketing communications means keeping these various ways of marketing in sync with each other. All the different types of advertising and promotions follow different pathways, but the strategic objective is the same. So, integrating all of these is essential to achieve maximum benefits. Here are a couple of universities that offer Integrated Marketing Communications Masters Online: Communications Director, Director of Marketing and Communications
Marketing AnalyticsAnalytics is key to any industry, especially in marketing. Marketing analytics is a field where marketers analyze, create, collect, and measure data from marketing efforts, to find out the effectiveness of campaigns. Apart from this, marketers are always on the lookout for data about customer’s trends, preferences, and habits. Here are a couple of universities that offer MS Marketing Analytics Online: Marketing Analyst, Marketing Data Analyst

Master’s in Marketing Online: Admission Requirements

Universities establish their own graduate admissions requirements. Many graduate business schools do not require the GMAT, but other requirements must be met. Here are five of the most common admission requirements set by master’s in marketing programs:

  • Official Transcripts: Official transcripts reveal the applicant’s track record in their bachelor’s degree (or prior graduate) coursework. Graduate entry requirements typically set a minimum cumulative GPA for admissions.
  • References: Three reference letters from former professors and employers can make all the difference in graduate student admission applications. They address the candidate’s professional abilities in business or marketing and speak to the quality of the applicant’s character.
  • Personal Statement: The statement cites the applicant’s career and educational goals to see if they’re a good fit for the program. They cite what candidates bring to the table and if they can write a well-sculpted essay.
  • Resume: The length and quality of the applicant’s professional experience factor heavily into the admissions equation. The resume tracks the candidate’s job history, skills, professional or volunteer roles, and career stability.
  • Departmental Requirements: In addition to the common graduate school admissions requirements, individual business graduate programs often establish their benchmarks for entry. Students should make sure to examine these at each prospective university, before applying.

Online Marketing Master’s Programs – No GMAT

Not all graduate marketing master’s online programs require applicants to take the GMAT. Most of them typically waive this requirement, substituting other admissions factors such as professional experience, or higher grades from a bachelor’s degree. Here are a few marketing master’s online programs from our top 15 list, that do not require a GMAT:


Find out more about Online Masters Programs No GRE.

Curriculum for an Online Master’s in Marketing Program

The online master’s in marketing provides a platform for students to refine their knowledge in the field. Nearly every school that offers an accredited online master’s in marketing, such as an MS or MBA program, has mandatory online courses, prerequisites for students who do not have a bachelor’s degree in marketing, and some optional concentrations or choices as well. In many cases, a capstone project is expected to be completed. Here are some sample marketing courses that students will come across in business education online programs specializing in marketing:

Market Strategies: This course lets students explore various products that are available in the market and how consumers use these products, and use this knowledge to design another product for a target audience to learn about strategy for any given market, consumer group, and merchandise. Students are exposed to how companies create market strategies for different audiences, products, and markets. 

Marketing Analytics: This course teaches students about using mathematical tools to understand how consumers behave, their traits, and their perceptions about brands and products. Using quantitative tools, students will also analyze competitors and forecast sales and revenue. 

Consumer Behavior: This course is about one of the most crucial topics in marketing. Every marketing professional wants to understand consumer behavior. This course teaches students about researching consumers, identifying consumer actions, and creating trends using this data.

Integrated Marketing Communications: This course is designed to teach students about various ways of connecting to the consumer, resources, and tools used in media technologies, and running media campaigns.

Social Media Marketing: In this course, students are taught how to use social media platforms and tools, to create brand awareness. Students are also exposed to various topics within this media, including analytics, how to advertise, create content, and public relations.

Market Research: This class teaches students about tools, processes, and techniques in researching various market segments and product lines. Students learn about how to plan, create, and implement research projects.

Skills Gained in an Online Master’s in Marketing Program

An online master’s in marketing degree program builds professional skills, industry best practices, and prepares students for certification exams. Students prosper from specialized coursework, faculty mentoring, and internships, for hands-on experience, where they can apply their newfound skills. Here are five career skills that employers are looking for:

Communications: Verbal and written communication skills are essential for success in the marketing world. Whether one is submitting a proposal to a client, creating brand messaging, or engaging their staff, communications must be clear and creative.   

Data Analytics: To succeed, marketers must apply data analytics to plan, execute, and focus marketing campaigns to a target audience. Crunched numbers indicate audience demographics, trends, the competitive landscape, or SEO impact.

Social Media: Organizations depend on marketing professionals who can create campaigns across media channels. Social media stands at the forefront of verbal and visual messaging. It is lightning quick, allowing professionals to respond to immediate challenges in the marketplace.

Strategic Thinking: Marketing professionals typically use these key tools that inform strategic thinking: a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and a PEST analysis (Political, Economic, Social and Technological), both of which can indicate and influence market trends.

Selling: Knowing how to best close a deal with a client is an indispensable skill, and so is the flexibility to change tactics to sell to a particular audience. Professionals will also need to sell their ideas to the management. Tenacity counts, but the technique can be more effective. This course covers all of this and more.

Accreditation for Online Master’s in Marketing Degrees

With so many schools and universities offering online master’s programs in marketing, every student needs to understand how accreditation works, who issues them, and which schools/programs have this accreditation. The following bodies accredit marketing educational programs. Online marketing programs that may be accredited by any other accrediting agencies, must be assessed for their quality and standards.

Why Does Accreditation Matter?

Accreditation is a step where a university is vetted and certified by an independent body that checks the standards of the school and the quality of the program, to ensure that they meet (and continue to meet) high standards. Detailed information on accreditation is available in the  Accreditation Guide.

Scholarships for Online Master’s in Marketing Students

Pursuing a master’s degree can be a rather expensive affair. Fortunately, students can lower the burden of tuition costs through financial aid from various sources. Students should take note of the many scholarships offered by marketing firms and professional associations for a marketing degree. These can offset tuition costs or cover attendance at national conferences. Scholarships may be pegged to academic accomplishment, research projects, or financial need. Here are some that are worth exploring:

Scholarship

Brandastic Digital Marketing Scholarship

Who Can Apply: Financial aid via this scholarship is available for students enrolled in a graduate marketing degree program at an accredited college, institute, or university. Awards are based on academic prowess and a 500-word essay.

Amount: $1,500

scholarship

Majux Marketing Scholarship

Who Can Apply: The Majux digital marketing agency offers an annual scholarship to graduate students enrolled in a business or marketing degree program. Applicants must submit a 650-word essay on budgeting for an e-commerce project.

Amount: $1,000

scholarship

Summit Digital Marketing Scholarship

Who Can Apply: The Summit Digital Marketing agency awards scholarships twice a year to students currently enrolled in a graduate marketing degree program or to those who are employed in marketing and are considering a graduate program.

Amount: $500

scholarship

The Lagrant Foundation Marketing Scholarship

Who Can Apply: This scholarship is open to African American/Black, Asian American/Pacific Islander, Hispanic/Latino, or Native American/Alaska Native graduate students in advertising, or marketing. Applicants must submit recommendation letters from college professors or internship advisers to be considered for this financial aid.

Amount: Scholarship recipients are funded to participate in career-building workshops with industry professionals in New York City.

Career and Salary Outlook for Online Master of Marketing Graduates

Beyond the realm of marketing generalists, there is a range of specializations that prepare graduate students for niches within the profession. Students should plan to focus on distinct education requirements for occupations in the field that lead to career openings on employment sites and job boards. Careers can vary widely from a chief marketing officer to a marketing manager and brand managers, to roles within the domain of business administration as well. No degree guarantees a career of high salary, but students can explore variables such as salaries, job growth predictions, and specific roles germane to their specializations, some of which are highlighted below:

Job TitleMedian SalaryJob Growth (2016-2026)Job Description
Market Research Analysts$63,12020%Market Research Analysts assess the current market conditions to forecast trends and measure the company’s marketing performance. They report on the competitive landscape to form the organization’s strategy to target consumers.
Marketing Managers$147,24014.4%Marketing Managers identify the best campaigns that reach consumers, to maximize the organization’s profits. The work includes assessing demands for the company’s services or products to create a marketing plan.
Social Media Specialists$56,77020%In the digital age, Social Media Specialists plan, execute, and track the marketing materials pushed out to social networks, such as Facebook, Twitter, YouTube, Instagram, eMail blasts, and corporate websites. They create and place text, videos, images, and interactive media.
Public Relations Specialists$60,0006%Public Relations Specialists ensure their organization puts its best face forward. They create and disseminate press releases for the media, the public, and internal stakeholders. They monitor public opinion and respond to poor ratings. Many double as speechwriters or presenters as well.
Sales Managers$124,2205%Sales Managers may wear many hats in the marketing and delivery of corporate goods and services. They work in conjunction with marketing and analytics teams to create promotional and sales programs that work.

Source: U.S. Bureau of Labor Statistics, Payscale

Graduates of a marketing program can also go on to work in a host of other settings and areas, such as:

  • Global Marketing Management
  • Strategic Marketing Management
  • International Marketing Management
  • Digital Marketing Strategies
  • Consumer Behavior
  • Search Engine Optimization
  • Social Media Campaigns
  • Sports Marketing
  • Project Management
  • Internet Consumer Behavior
  • Marketing Concepts
  • Strategic Digital Marketing
  • Marketing Intelligence
  • Legal And Ethical Issues in Marketing
  • Business Strategy

Resources for Online Master’s in Marketing Students

Online master’s students enjoy the same university libraries and knowledge bases as their on-campus counterparts. Beyond that, there is a wealth of online resources dedicated to marketing, international marketing, and marketing strategy specialties. Many associations and businesses offer opportunities for career networking, free in-depth articles, research data, and industry news for both marketing degree students, and working professionals. Some resources may be of immense help with a capstone project as well. Here are some valuable resources to consider:

  1. Mention Marketing Library: Mention is a management consulting firm in media marketing and monitoring. Its free library is packed with resources and articles on social media marketing, key data reports, competitive analyses, growth marketing, brand monitoring, and more.
  2. eMarketing Association: The eMarketing Association offers free memberships for a limited time. The association offers opportunities for digital marketing and networking, articles on best practices, and news on search marketing, social media, and email marketing.
  3. Insights Association: This member organization serves marketing professionals with articles covering analytics and intelligence about consumer behaviors. It lists upcoming webinars and conferences, information on quality standards, certification, education, and advocacy.
  4. The Balance Small Business: Balance Small Business offers free access to its library of over 7,000 articles on pertinent topics including marketing strategy and planning, social media, brand marketing, public relations, sales training, and more.
  5. The American Marketing Association: Although AMA resources are not completely free, student members have access to marketing job boards, marketing tool kits, and the AMA Professional Certified Marketer program. Student membership costs $50.
  6. Digital Marketing Specialization – Find out more about Online Masters in Digital Marketing.
  7. Read about Online MBA in Marketing.

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