Derick de Souza
Written By - Derick de Souza

Check MarkEdited By Darryl S.

Check MarkReview & Contribution By Dr. Jay Connell

While it is common to have a passion for sports, some individuals are intrigued by the management aspect that occurs behind the scenes. While athletes often receive the spotlight, much work in the sports industry involves managers, trainers, and other professionals. Effectively managing different aspects of this industry requires professionals who possess a deep understanding of sports and can handle it like a professional organization. This is where sports management professionals come into play. They are the unsung heroes who handle tasks ranging from coaching to event management and marketing. To become a successful sports manager, obtaining a master’s degree in sports management is crucial. The most efficient and convenient way to achieve this is by enrolling in an online sports management master’s program.

Online sports management master’s programs

Table Of Contents

Featured Online Programs

Southern New Hampshire University

PROGRAM: Online Masters Degree in Sport Management

Southern New Hampshire University is a private, nonprofit, accredited institution with more than 3,000 on-campus students and over 60,000 online students, making us one of the fastest-growing universities in the country. Founded in 1932, we’ve been relentlessly reinventing higher education ever since and have gained national recognition for our dedication to helping students transform their lives and the lives of those around them.

We’re proud to provide affordable, accessible education that students can pursue on our 300-acre campus in Manchester, NH, over our innovative online platform or at our regional centers in Manchester, Nashua, Portsmouth and Salem, NH, and Brunswick, ME.

SNHU has earned the GetEducated.com Best Buy and Best of Business – Best Online Degree awards and is consistently ranked as a top Military Friendly® School by G.I Jobs®.

Best Online Sports Management Master’s Programs

A list of the best schools for sports management has been created, utilizing a customized methodology to determine these rankings. The methodology encompasses program reputation, quality, online flexibility, tuition fees, graduation rates, program depth, student reviews, and other factors. Through this approach, the following online sports management master’s programs have been identified as the best:

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<a href="https://www.onlinemasterscolleges.com/online-sports-management-masters/">Online Sports Management Master's</a>
        
College Name & AddressTuitionGraduation Rate
#1
University of Florida
Tigert Hall, Gainesville, Florida 32611
$10,77088%
#2
University of Texas, Austin
110 Inner Campus Drive, Austin, Texas 78705
$11,99886%
#3
Clemson University
201 Sikes Hall, Clemson, South Carolina 29634
$10,60084%
#4
Gonzaga University
E 502 Boone Ave, Spokane, Washington 99258
$16,67285%
#5
University of Miami
University of Miami, Coral Gables, Florida 33146
$37,80083%
#6
Georgetown University
37th and O St NW, Washington, District of Columbia 20057
$51,33695%
#7
Northwestern University
633 Clark St, Evanston, Illinois 60208
$56,06794%
#8
Texas A&M University, College Station
JKW Administration Building, Suite 200, College Station, Texas 77843
$6,67782%
#9
American University
4400 Massachusetts Ave NW, Washington, District of Columbia 20016
$30,35179%
#10
Drexel University
3141 Chestnut St, Philadelphia, Pennsylvania 19104
$35,18169%
#11
Adelphi University
South Ave, Garden City, New York 11530
$41,92073%
#12
Western Carolina University
Highway 107, Cullowhee, North Carolina 28723
$4,43562%
#13
Concordia University, Irvine
1530 Concordia West, Irvine, California 92612
$7,95363%
#14
Baker University
618 Eighth Street, Baldwin City, Kansas 66006
$10,80064%
#15
Millersville University
1 South George Street, Lyle Hall, Millersville, Pennsylvania 17551
$9,28856%
#16
Arkansas State University
2105 E. Aggie Road, Jonesboro, Arkansas 72401
$4,98653%
#17
University of Memphis
Southern Avenue, Memphis, Tennessee 38152
$9,21653%
#18
Mississippi College
200 South Capitol Street, Clinton, Mississippi 39058
$11,25057%
#19
Wayne State College
1111 Main St, Wayne, Nebraska 68787
$4,08651%
#20
Georgia Southern University
1332 Southern Drive, Statesboro, Georgia 30460
$4,97750%
#21
University of Southern Mississippi
118 College Drive # 0001, Hattiesburg, Mississippi 39406
$8,78649%
#22
Troy University
University Avenue, Troy, Alabama 36082
$7,65047%
#23
Liberty University
1971 University Blvd, Lynchburg, Virginia 24515
$7,98047%
#24
Indiana State University
210 N 7th St, Terre Haute, Indiana 47809
$7,54241%
#25
Jacksonville State University
700 Pelham Road North, Jacksonville, Alabama 36265
$9,60041%

Source – Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year. Program specific rates may apply.
**NA – data not available

Most Affordable Online Sports Management Master’s Programs

Several schools offer online master’s programs in sports management, each with varying costs. Extensive research has been conducted on numerous sports management programs to compile a list of the most cost-effective online master’s degrees in this field. Despite the lower tuition fees at these institutions, they maintain a commendable program quality, providing the same high-quality education at more affordable rates. Here are the most affordable online masters in sports management degrees:

<a href="https://www.onlinemasterscolleges.com/online-sports-management-masters/">Online Sports Management Master's</a>
        
College Name & AddressTuitionGraduation Rate
#1
Wayne State College
1111 Main St, Wayne, Nebraska 68787
$4,08651%
#2
Western Carolina University
Highway 107, Cullowhee, North Carolina 28723
$4,43562%
#3
Georgia Southern University
1332 Southern Drive, Statesboro, Georgia 30460
$4,97750%
#4
Arkansas State University
2105 E. Aggie Road, Jonesboro, Arkansas 72401
$4,98653%
#5
Texas A&M University, College Station
JKW Administration Building, Suite 200, College Station, Texas 77843
$6,67782%
#6
Indiana State University
210 N 7th St, Terre Haute, Indiana 47809
$7,54241%
#7
Troy University
University Avenue, Troy, Alabama 36082
$7,65047%
#8
Concordia University, Irvine
1530 Concordia West, Irvine, California 92612
$7,95363%
#9
Liberty University
1971 University Blvd, Lynchburg, Virginia 24515
$7,98047%
#10
Concordia University, Saint Paul
1282 Concordia Ave, Saint Paul, Minnesota 55104
$8,55051%
#11
University of Southern Mississippi
118 College Drive # 0001, Hattiesburg, Mississippi 39406
$8,78649%
#12
University of Memphis
Southern Avenue, Memphis, Tennessee 38152
$9,21653%
#13
Millersville University
1 South George Street, Lyle Hall, Millersville, Pennsylvania 17551
$9,28856%
#14
California University of Pennsylvania
250 University Ave, California, Pennsylvania 15419
$9,28850%
#15
Jacksonville State University
700 Pelham Road North, Jacksonville, Alabama 36265
$9,60041%
#16
Clemson University
201 Sikes Hall, Clemson, South Carolina 29634
$10,60084%
#17
University of Florida
Tigert Hall, Gainesville, Florida 32611
$10,77088%
#18
Baker University
618 Eighth Street, Baldwin City, Kansas 66006
$10,80064%
#19
Mississippi College
200 South Capitol Street, Clinton, Mississippi 39058
$11,25057%
#20
University of Texas, Austin
110 Inner Campus Drive, Austin, Texas 78705
$11,99886%

Source – Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year. Program specific rates may apply.
**NA – data not available

Understanding Online Sports Management Master’s Programs

With the sports industry increasing, it offers a lucrative career option for young graduates. Employers recognize applicants with advanced leadership experience and management background, which can be gained from a master’s in sports management. Master’s degrees in sports management train students for successful, in-demand careers. Before diving into a degree, understanding online sports management master’s programs is essential. This section breaks down the programs.

Curriculum and Skills Gained in Master of Sport Management Program

A Master of Sport Management offers a gateway to diverse opportunities for sports enthusiasts to turn their passion into a profession, especially beneficial for those already in the sports field, refining their skills. The curriculum focuses on understanding the alignment of the sports world with corporate and marketing strategies, fostering a blend of sports passion and management expertise. This opens up lucrative career paths in the corporate side of the sports industry. Sports administration courses cover management, economics, marketing, and law, imparting skills for leveraging innovations in sports organizations. The program emphasizes critical reasoning, problem-solving, communication, and attention to detail—crucial tools in the sports manager toolbox. Commonly taught courses in online sports management programs include: 

Degree Types in Master of Sport Management Programs

Professional experience and networking go a long way in the sports industry. However, opting for a Master of Sports Management can significantly amplify career prospects. Earning a graduate degree helps one gain the requisite experience and expertise to progress to the top of the field. The online sports master’s degrees are mainly offered as three types of degrees – 

  • MBA in Sports Management – A Master of Business Administration in Sports Management focuses on Sports Management and teaches students about overall leadership and management aspects.
  • MS in Sports Management – A Master of Science in Sports Management is the widely available master of the sports management program that focuses on all aspects of Sports Management
  • MA in Sports Management – A Master of Arts in Sports Management is very similar to an M.S. in Sports Management but a non-thesis option. Only a limited number of universities have sports management masters in this format.

Specializations in Masters in Sports Management Programs

Specializations are important in a master’s degree, offering additional knowledge and skills in specific subject areas. Having a specialization can boost employment prospects and career advancement. Our online sports management master’s degree program provides unique specializations aligned with market demands, allowing students to customize their education based on individual interests and future goals. The program offers various specializations for students to choose from:

  • Athlete Development
    This specialization focuses on nurturing the holistic growth and potential of athletes. Students delve into strategies for optimal performance, athlete wellness, and career planning, gaining insights to contribute meaningfully to the development and success of athletes in diverse sports disciplines.
  • Sports Analytics
    This specialization explores the application of data-driven insights to enhance sports performance and decision-making. Students explore statistical analysis, data interpretation, and technology integration, gaining expertise to contribute strategically to sports organizations by leveraging analytics for improved player performance, team strategies, and overall operational efficiency.
  • Sports Leadership and Coaching
    This specialization focuses on cultivating effective leadership and coaching skills. Students delve into leadership theories, team dynamics, and coaching strategies, gaining practical insights to lead and mentor athletes successfully. This specialization prepares individuals to positively impact sports teams and organizations through effective leadership and coaching practices.
  • Facility and Venue Management
    This specialization concentrates on the efficient planning and operation of sports facilities. Students explore venue logistics, event planning, and facility maintenance, gaining expertise to oversee and optimize sports venues. This specialization prepares individuals for roles in managing and enhancing the overall experience of sports facilities and events.

Timeline for graduation from Online Masters in Sports Management Programs

The timeline for completing an online Master’s in Sports Management program varies based on factors such as enrollment status, credit load, and individual pace. Typically, students can graduate within 18 to 24 months of part-time study, allowing flexibility for working professionals to balance academic commitments with career responsibilities while earning their degree.

Accelerated Sports Management Masters Programs

Accelerated Sports Management Master’s Programs offer a fast track to expertise, allowing students to swiftly gain advanced knowledge. Benefiting from intensive coursework, students acquire valuable skills in a shorter time, accelerating career advancement. To choose the right program, diligent research is essential—evaluate curriculum, faculty, and alumni success to ensure alignment with career goals. Below is a list of a few universities that offer such accelerated sports management programs:

Online Sports Management Master’s Admission Requirements

While admission requirements vary from university to university, here are the most common admission requirements for online sports management masters programs: 

  • Bachelor’s Degree
    A Master’s in sports management requires students from an approved institution to hold a bachelor’s degree. Most courses welcome students from all academic backgrounds. However, a few courses may require previous experience or background knowledge of the subject. 
  • Test Scores
    Most degree programs require students to provide standardized test scores such as the GRE or the GMAT. Though the score parameters vary, they suggest a general readiness for advanced or graduate-level coursework. However, some universities do not require a test score for admission into sports management programs. Read about such programs here.
  • Letters of Recommendation
    Many graduate programs require applicants to get letters of recommendation from their supervisors, mentors, and/or other experts familiar with their professional work.
  • Work experience
    Some courses may require applicants to have specialized experience in sports, while others may merely need a certain degree of professional experience that demonstrates their graduate study ability. However, students without any professional background can also apply.

Online Sports Management Master’s No GRE

The Bureau of Labor Statistics (BLS) projects that there will be over 10.8% growth in the sports and entertainment occupation industry over the next few years. Online sports management program graduates are well qualified to apply for jobs within this field. However, most universities want students to report a GRE test score as part of the admission requirements. But increasingly, universities are moving away from this requirement. And for those wanting to bypass the GRE, there’s good news: there are many sports management masters with no GRE requirements. Here are a few universities that offer online sports management masters with no GRE programs:

Accreditation for Online Sports Management Master’s Programs

When one thinks of a college or university, a range of effective programs pop into one’s head. Yet, many people are unaware that a specific accrediting agency must accredit each primary major and its allied programs. For each particular major taught at any accredited institution, this can be seen as an efficient implementation of standard requirements and quality assurance. The governing body for online sports management masters is The Commission on Sports Management Accreditation (COSMA) 7. COSMA is the gold standard for sports management degrees. Any online master’s in sports management accredited by COSMA can be considered a program that maintains high quality. Students can trust the program to make them sports management professionals. 

While national agencies grant accreditation to universities, most receive accreditation from one of six regional accrediting bodies:

Read more about Accreditation in our Best Accreditation Guide.

Free Online Sports Management Courses

Free Online Sports Management Courses provide valuable insights into the field, offering foundational knowledge without financial commitment. Students benefit by gaining introductory expertise and exploring sports management concepts at no cost. However, it’s important to note that these courses are not accredited, making them suitable for informational purposes rather than formal credentials.

CourseDescriptionProvided by
Diploma in Sports Coaching 8This sports science course details the identification and development of athletic talent. It covers assessing potential and performance through tests or interviews, emphasizing the significance of efficient communication strategies. The course offers guidelines for planning and implementing training programs for athletes.Alison
Professional Sports Management 9This course covers essential topics like strategic planning, marketing, and financial aspects specific to the sports industry. Participants gain practical insights, making it valuable for those aspiring to excel in the dynamic field of sports management.Class Central
Sports Management: Business Principles in Sport 10Customized for professionals in the sports sector, this online course is designed to validate or refresh their business acumen related to sports. It is a crucial resource for those entering the sports industry, blending business knowledge with valuable industry insights. Entrepreneurs exploring ventures in sports gain a comprehensive understanding of the industry’s dynamics.edX

How to Pay for Online Sports Management Master’s Programs

The expense of pursuing an online master’s in Sports Management can be high in the United States. Affordability may pose a challenge, especially for working professionals with other commitments. To address such circumstances, universities and institutes are developing more affordable fee structures and offering payment options through various channels.

Scholarships

Scholarships are financial awards provided to students based on academic achievement, talent, or other criteria. These funds alleviate the financial burden of education, covering tuition, fees, or living expenses. Scholarships are pivotal in promoting access to education and recognizing individuals for their exceptional accomplishments and potential.

Grants

Grants are monetary awards organizations, governments, or foundations provide to individuals, businesses, or nonprofits for specific purposes. They offer financial support for projects, research, education, or community initiatives. Grants typically involve submitting a proposal or application detailing the intended use of funds and often have specific eligibility criteria and reporting obligations.

Internships

Internships allow graduate students to apply their professional academic knowledge while continuing to pursue their degrees. In addition to monetary compensation, many internships offer the chance for students to convert their practical experience into college credits, thereby reducing both the time and financial investment required to obtain their degree.

Fellowships

Fellowships allow students to fully engage professionally while receiving compensation for their contributions. Moreover, these fellowships facilitate valuable networking connections with industry professionals, fostering hands-on experience that can be directly applied to their post-graduation careers.

FAFSA 11

The Free Application for Federal Student Aid (FAFSA) is vital for U.S. students seeking financial assistance for higher education. It determines eligibility for federal grants, loans, and work-study programs.

For more information about financial aid, read the best financial guide.

Scholarships for Masters in Sports Management Students

Scholarships for Masters in Sports Management provide crucial financial support for students pursuing advanced degrees. These scholarships alleviate the financial burden, enabling dedicated students to focus on their academic and professional development. To maximize opportunities, students must actively research and apply for various funding options available, ensuring they secure the support needed to excel in their sports management journey.

NCAA Postgraduate Scholarship program12

The NCAA Postgraduate Scholarship program provides financial assistance to student-athletes pursuing postgraduate studies. Recognizing academic and athletic achievements, it supports individuals who excel in both areas. The scholarship aims to empower athletes to continue their education and make a positive impact in their chosen fields beyond sports.

Award/Amount: Varies

Deadline: Varies

NIAAA Scholarships13

NIAAA Scholarships offer financial support to outstanding student-athletes committed to academic excellence and leadership. Sponsored by the National Interscholastic Athletic Administrators Association, these scholarships recognize individuals who embody a strong commitment to education and sports, fostering future leaders in interscholastic athletics.

Award/Amount: $1500 for Section Winners (one male and one female) and $2500 for National Winners (one male and one female)

Deadline: Varies

Careers and Salary Outlook for Master of Sports Management Graduates

Students and graduates in sports management should take advantage of professional organizations that provide networking and professional development opportunities. They can also offer opportunities for employment and mentorship. Graduates with a master’s in sports management can seek careers in public relations, management, and coaching. Across sectors, some of the roles and job titles graduates can take on are: 

Job TitleAverage Salary Job DescriptionProjected Growth Rate
Sports Information Director14$45,574Sports Information Director oversees the publicity and information dissemination for a sports organization or team. Responsibilities include managing media relations, creating press releases, updating websites, and coordinating communication strategies to promote the team’s image and events.No Data Available
Athletic Trainers15$53,840Athletic trainers work and train with athletes to hone their skills and become successful in their chosen sport. They also hold practice sessions, call plays during tournaments, and guide initiatives for physical conditioning.14% (much faster than average)
Coaches and Scouts16$44,890On the other hand, scouts help coaches scour for new athletic talent, evaluating the athlete’s skills, capabilities, and potential for success.They may also offer prospective players incentives, collaborate with coaches, and review athletes’ performance statistics.9% (much faster than average)
Public Relations and Fundraising Managers17$125,620Public relations managers create and direct marketing strategies to manage their clients’ available image or the organization they work for. They recognize target markets, write press releases, and develop programs for promotion.Fundraising managers oversee campaigns requesting contributions for their firms, which may entail attracting sponsors, applying for grants, or scheduling events.6% (faster than average)

Certifications and Licensing for Sports Management Graduates

Sports management graduates can enhance their expertise and marketability by pursuing relevant certifications. Certifications, provide specialized knowledge in sports-related disciplines, demonstrating a commitment to professional development. These credentials can lead to career advancement, expanded job opportunities, and increased credibility in the competitive sports industry. Here are a few certifications for sports management students and working professionals:

National Interscholastic Athletic Administrators Association (NIAAA) Certification Program18

The NIAAA Certification Program, offered by the National Interscholastic Athletic Administrators Association, is a free professional service designed for athletic administrators. It is centered around the principles of ongoing education, professional development, and program advancement within interscholastic sports administration. This program acknowledges and welcomes the potential for professional growth through the Leadership Training Institute. Attaining NIAAA professional certification necessitates implementing a thorough self-improvement plan to enhance the athletic administrator’s capacity to effectively serve the school, community, and profession.

Certified Sports Nutritionist by the International Society of Sports Nutrition (CISSN)19

The Certified Sports Nutritionist program offered by the International Society of Sports Nutrition (CISSN) caters to health, fitness, and medical professionals engaged in caring for athletes or active individuals. This program aims to provide these professionals with a fundamental comprehension of the body’s adaptive response to physical activity and the significance of nutrition in both immediate and long-term exercise-related outcomes.

Certified Sports Event Executive (CSEE)20

The CSSP certification is awarded to individuals who satisfy the criteria for experience, education, and professional references and successfully complete an examination on sports safety and security management. Its validity is sustained by fulfilling continuing education and industry contribution obligations, which must be met every three years.

Sport-Specific Training Certification21

Asfa’s Sport Specific Training Certification is an extensive credential designed for fitness professionals, personal trainers, and individuals seeking to specialize in sports coaching and fitness. This rigorous certification offers a thorough comprehension of sport-specific training principles, equipping individuals to instruct athletes in optimizing their performance in their selected sports. Enhance fitness proficiency by acquiring the sport-specific training certification.

Additional Resources for Online Sports Management Master’s Students

Today, sports management has become a prominent field of management studies. It is regarded as valuable expertise in advisory roles in business management, motivational speeches, marketing, and performance. Additional resources like associations, societies, job boards, journals, etc., can benefit online sports management master’s students and recent graduates looking to advance in sports management. Here are additional resources for students wanting to pursue online sports management master’s programs: 

  • North American Society for Sports Management22: NASSM actively supports and assists professionals working in sports, leisure, and recreation. NASSM is one of the most highly recommended associations for students interested in sports administration or sports psychology as a career choice. The NASSM also provides currently enrolled students with an outstanding participation level, offering relevant opportunities and information on career choices following graduation. They also provide relevant and engaging information on best practices in the industry.
  • Human Kinetics23: Human Kinetics is a journal that provides access to various publications and integrates athletic and recreational coaching activities with sports psychology and centered leadership initiatives. Human Kinetics emphasizes the concept of a “healthy body, healthy mind” to improve athletic success by maintaining exercise, well-being, and proper diet. 
  • Sports Business Journal24: Sports Business Journal is often considered “the Bible of sports business.” It is a must-read for anybody in the sports industry and anyone trying to enter it. The journal covers everything from marketing and sponsorship to labor, agents, and sports facilities.
  • Sports Management Resources25: Sports Management Resources (SMR) brings knowledge of nationally recognized educational sports experts to help athlete directors solve integrity, growth, and development challenges in the sporting industry. SMR focuses on professional recruiting services but is also dedicated to offering an online library, a blog, and a newsletter. The latest sports administration techniques retain various documents providing cutting-edge training and knowledge to help students equip themselves for the industry.

FAQs about Online Sports Management Master’s Programs

What is Sports Management?

Sports Management involves planning, organizing, and overseeing activities within the sports industry. It covers various aspects, including marketing, finance, and event coordination. Professionals in this field manage sports teams, facilities, and events, ensuring their effective operation and success. Sports Management combines business principles with a focus on the unique challenges of the sports world.

What can you do with a Masters in Sports Management?

Is a sports management degree worth it?

Can I do a sports management degree online?

What is the duration of a Sports Management Master’s?

What kind of education is needed for Sports Management?

Where can I study Sports Management Master’s?

Find An Online Master’s in Sports Management