Pursuing a Master’s in Business Administration (MBA) can be life-changing, opening doors to career opportunities in nearly any field. However, many potential students are unaware that numerous specializations exist under the MBA umbrella, and one of the most exciting and desired of these specializations is marketing. Students who earn an MBA in marketing play a key role in ensuring a product or service is clearly and effectively advertised to a customer base, turning graduates into key players in the corporate world. This page is designed to explain the in and out of an online MBA in marketing to students who may still be on the fence about which graduate program they want to pursue. Continue reading below to begin the journey towards earning an MBA in Marketing Online today.
The Best Online MBA in Marketing programs feature university rankings, in-state tuition, and graduation rates. Rankings weigh factors such as accredited curriculum, course availability, affordability, and graduation rates, emphasizing quality, faculty, infrastructure, subjects, reputation, and affordability. This detailed compilation by the OMC team unveils an insightful methodology, spotlighting the top colleges in MBA marketing.
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College Name & Address | Tuition | Graduation Rate |
---|---|---|
#1 University Of North Carolina, Chapel Hill 103 South Bldg Cb 9100, Chapel Hill, North Carolina 27599 | $10,552 | 91% |
#2 Villanova University 800 Lancaster Avenue, Villanova, Pennsylvania 19085 | $20,506 | 90% |
#3 University Of Illinois, Urbana-Champaign 601 E John Street, Champaign, Illinois 61820 | $14,997 | 85% |
#4 Marist College 3399 North Rd, Poughkeepsie, New York 12601 | $15,300 | 84% |
#5 Lehigh University 27 Memorial Drive West, Bethlehem, Pennsylvania 18015 | $27,000 | 90% |
#6 Texas A&M University JKW Administration Building, Suite 200, College Station, Texas 77843 | $6,677 | 82% |
#7 Carnegie Mellon University 5000 Forbes Avenue, Pittsburgh, Pennsylvania 15213 | $45,037 | 90% |
#8 Temple University 1801 North Broad Street, Philadelphia, Pennsylvania 19122 | $16,956 | 74% |
#9 American University 4400 Massachusetts Ave NW, Washington, District of Columbia 20016 | $30,351 | 79% |
#10 The University of Texas, Dallas 800 West Campbell Road, Richardson, Texas 75080 | $13,874 | 70% |
#11 University Of Saint Mary 650 Maryville University Drive, Saint Louis, Missouri 63141 | $14,346 | 71% |
#12 Regis University 3333 Regis Blvd, Denver, Colorado 80221 | $14,441 | 64% |
#13 Central Michigan University 106 Warriner Hall, Mount Pleasant, Michigan 48859 | $16,700 | 61% |
#14 Florida International University 11200 S. W. 8 Street, Miami, Florida 33199 | $8,912 | 63% |
#15 Rutgers University 406 Penn, Camden, New Jersey 08102 | $17,736 | 65% |
#16 Washington State University French Administration Building, Pullman, Washington 99164 | $11,493 | 60% |
#17 Arizona State University 411 N Central Ave, Phoenix, Arizona 85004 | $11,720 | 58% |
#18 Dallas Baptist University 3000 Mountain Creek Parkway, Dallas, Texas 75211 | $18,072 | 58% |
#19 North Carolina State University 1601 E Market St, Greensboro, North Carolina 27411 | $4,745 | 51% |
#20 Florida Institute Of Technology 150 West University Boulevard, Melbourne, Florida 32901 | $22,338 | 59% |
#21 Rivier University 420 South Main St, Nashua, New Hampshire 03060 | $11,340 | 46% |
#22 Walden University 100 Washington Avenue South, Suite 900, Minneapolis, Minnesota 5540 | $12,039 | 33% |
#23 Columbia Southern University 21982 University Lane, Orange Beach, Alabama 36561 | $3,780 | 22% |
#24 Northeastern University 5500 N Saint Louis Ave, Chicago, Illinois 60625 | $7,419 | 21% |
#25 University Of Maryland Global Campus 3501 University Blvd East, Adelphi, Maryland 20783 | $8,640 | 15% |
Source – Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year. Program specific rates may apply.
**NA – data not available
MBA in Marketing degrees often come with high costs, which holds true for public and private university marketing programs. The OMC team meticulously researched the most cost-effective online MBA in Marketing programs. It considered in-state annual tuition costs for affordability, the required number of credits for the degree, graduation rates, institutional accreditation and prestige, and various other crucial factors.
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College Name & Address | Tuition | Graduation Rate |
---|---|---|
#1 Southeastern Oklahoma State University 425 W University Blvd, Durant, Oklahoma 74701 | $4,716 | 35% |
#2 New Mexico Highlands University 803 University Ave, Las Vegas, New Mexico 87701 | $5,112 | 22% |
#3 Wichita State University 1845 N. Fairmount, Wichita, Kansas 67260 | $5,435 | 50% |
#4 Florida Atlantic University 777 Glades Rd, Administration Bldg., Room 339, Boca Raton, Florida 33431 | $5,467 | 50% |
#5 University of Texas, Tyler 3900 University Blvd, Tyler, Texas 75799 | $5,850 | 42% |
#6 University of North Texas 1501 W.Chestnut Ave., Denton, Texas 76203 | $5,900 | 43% |
#7 Northwest Missouri State University 800 University Drive, Maryville, Missouri 64468 | $6,004 | 52% |
#8 University of Nebraska, Kearney 2504 9th Avenue, Kearney, Nebraska 68849 | $6,048 | 56% |
#9 University of South Dakota 414 E Clark St, Vermillion, South Dakota 57069 | $6,062 | 59% |
#10 Lamar University 4400 MLK Blvd, Beaumont, Texas 77705 | $6,324 | 34% |
#11 West Texas A &M University JKW Administration Building, Suite 200, College Station, Texas 77843 | $6,677 | 82% |
#12 Saint Leo University 33701 State Road 52, Saint Leo, Florida 33574 | $7,296 | 49% |
#13 Liberty University 1971 University Blvd, Lynchburg, Virginia 24515 | $7,980 | 47% |
#14 Touro University Worldwide 10601 Calle Lee #179, Los Alamitos, California 90720 | $9,000 | 100% |
#15 University of Kansas 1450 Jayhawk Blvd, Lawrence, KS 66045 | $9,989 | 67% |
#16 Colorado State University 102 Administration Building, Fort Collins, Colorado 80523 | $10,520 | 70% |
#17 University of Alabama 739 University Blvd, Tuscaloosa, Alabama 35487 | $10,780 | 71% |
#18 University of Saint Mary 4100 S 4th St, Leavenworth, Kansas 66048 | $11,124 | 52% |
#19 Rivier University 420 South Main St, Nashua, New Hampshire 03060 | $11,340 | 46% |
#20 Campbellsville University 1 University Dr, Campbellsville, Kentucky 42718 | $12,240 | 36% |
#21 Montclair State University 1 Normal Avenue, Montclair, New Jersey 07043 | $12,600 | 67% |
#22 Brenau University 500 Washington St SE, Gainesville, GA 30501 | $12,834 | 46% |
#23 Walsh University 2020 East Maple St, North Canton, Ohio 44720 | $12,870 | 65% |
#24 St Bonaventure University 3261 W. State Road, Saint Bonaventure, New York 14778 | $13,860 | 74% |
#25 University of Colorado, Colorado Springs 1420 Austin Bluffs Parkway, Colorado Springs, Colorado 80918 | $13,912 | 45% |
Source – Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year. Program specific rates may apply.
**NA – data not available
An Online MBA in Marketing program encompasses an advanced curriculum focusing on strategic marketing management. Participants explore market analysis, consumer behavior, and digital marketing strategies. The program emphasizes leadership skills, brand management, and marketing integration with overall business strategy. Students engage in case studies, projects, and discussions, gaining practical insights into creating effective marketing campaigns. The flexibility of online learning allows professionals to balance their studies with work commitments, fostering a dynamic and interactive educational experience.
Depending on one’s marketing emphasis, these courses vary from program to program. Students might also consider pursuing a dual degree, which allows them to pursue multiple degree programs with different focuses to combine their education and cut the time of their overall degree. However, these are some common courses offered to online MBA marketing students.
MBA in marketing graduates are encouraged to become strategic leaders in the workplace, operating with high-level skills that come with completing an online MBA program. Students can obtain these competitive skills through courses, lectures, collaboration, coursework, and professional, hands-on experience in the workplace. Some common skills students can expect to learn and refine include:
An MBA in Marketing emphasizes a broader business perspective, integrating marketing with management, finance, and strategy. It suits professionals seeking leadership roles. On the other hand, an MS in Marketing offers specialized, in-depth knowledge specifically focused on marketing concepts and strategies. It caters to individuals aiming for specialized roles in marketing analytics, research, or brand management. The choice depends on career goals, with the MBA providing a holistic view and the MS offering specialized expertise.
Many online MBA in marketing programs allow students to customize their education by choosing a specialization within the marketing branch. Below are some of the most popular MBA marketing emphases students gravitate towards.
Area of Focus | Description | Careers This Concentration Prepares For |
---|---|---|
Advertising | This specialization explores strategic advertising, brand promotion, and consumer behavior. This focused curriculum equips students with skills in creating effective advertising campaigns, utilizing diverse media channels, and understanding the dynamics of the advertising industry, preparing them for impactful roles in marketing communication. | Advertising Specialist, Marketing Coordinator, Client Strategist, Media Specialist, and Digital Media Planner |
Brand Management and Strategy | Brand Management is a branch of marketing that deals with a corporation’s overall image and public perception. Students pursuing an emphasis in this area will learn the importance of upholding a company’s core values and ensuring a company’s products and services are considered valuable and useful. | Brand Manager, Brand Strategist, Director of Brand Marketing, Brand Ambassador |
Digital and Internet Marketing | This specialization explores cutting-edge strategies for online brand promotion, social media engagement, and digital campaign optimization. Students gain expertise in leveraging digital platforms, data analytics, and emerging technologies, positioning them for success in the dynamic realm of digital marketing. | Digital Marketing Manager, Internet Marketing Specialist, Director of SEO Operations, Digital Strategist, Web Marketing Manager |
Marketing Analytics | This specialization focuses on leveraging data to inform strategic marketing decisions. Students acquire skills in data analysis, interpretation, and application, enhancing their ability to measure campaign effectiveness and make data-driven decisions, which is crucial in today’s data-centric marketing landscape. | Marketing Specialist, Marketing Analyst, Director of Growth Marketing, Social Media Analyst, Sales Planning Optimization Specialist |
Sales and Marketing | This specialization teaches students everything they need to know to effectively roll out an entire marketing campaign, highlighting essential skills such as product management, market research, budget analysis, team recruitment, and maintaining strong client relationships. | Marketing Manager, Marketing Specialist, Chief Marketing Officer, Media Director, SEO Manager, Campaign Manager |
Social Media Marketing | Social media is a virtual bridge between people worldwide, making it one of the most crucial marketing platforms a company or brand can capitalize on. A Social Media Marketing specialization will train students to use social media platforms to their fullest extent, maximizing brand engagement with their target audience. | Analytics Manager, Director of Marketing and Social Media, Director of Communications, Social Media Specialist, Content Strategist |
Completing an MBA in Marketing usually takes 18 months to two years, depending on program structures and individual pacing. Credit requirements vary, with students typically completing 36 to 54 credits. This timeline accommodates a comprehensive curriculum covering strategic marketing, consumer behavior, and leadership. The flexibility caters to working professionals balancing studies and career commitments, ensuring a well-rounded education in marketing.
Accelerated MBA programs offer a fast-track route to earning a Master’s in Business Administration, which is particularly beneficial for MBA in Marketing prospective students seeking swift career advancement. Aspiring students should research program structures, curriculum depth, faculty expertise, and industry relevance to make informed decisions. A comprehensive understanding of these factors ensures a tailored learning experience and maximizes the benefits of an accelerated MBA in Marketing. Here are a few examples of accelerated MBA in Marketing programs:
Acquiring an MBA in Marketing involves obtaining a bachelor’s degree in any discipline, preferably in marketing or a related field, and may necessitate relevant work experience. Depending on the student’s educational background and chosen specialization, prerequisite courses might be necessary before commencing the master’s program. Admission requirements vary across programs and colleges, but most accredited institutions generally require the following:
Although many MBA programs require prospective students to take the Graduate Management Admission (GMAT) test, more and more colleges and universities are moving away from standardized tests, including the GMAT. The GMAT, a four-part exam, requires intensive study and multiple test times. Some online programs, such as Northeastern University3 and Louisiana State University4 online MBA in marketing degrees, do not require GMAT or GRE scores.
When researching programs, it is important to ensure each one has proper accreditation, providing evidence of its offering relevant, recent, and quality education. Programmatic accreditation for MBA in marketing programs usually needs eligibility through one of the three main accrediting bodies, which also approve most business programs:
Universities can also be accredited nationally or by one of six regional accrediting agencies:
Read the Accreditation Guide to learn more about accreditation.
Within marketing, individuals can explore free courses to boost their industry understanding, many offering insights into professional practices. Although participants may receive certificates, it’s important to note these may not hold the same recognition as accredited courses endorsed by relevant organizations. Here are some free online marketing courses:
Course | Marketing Mix Modeling for Beginners8 |
Provided by | Udemy |
Description | This free course unravels the complexities of scrutinizing and perfecting marketing strategies. Designed for beginners, it provides tools to understand important numbers and information, make informed decisions, and elevate marketing campaigns. Prioritizing impact maximization, it serves as an ideal entry point for individuals aiming to grasp the fundamentals of effective marketing mix modeling. |
Course | Diploma in Marketing Management9 |
Provided by | Alison |
Description | This course clarifies essential aspects and tools used in modern market research methods. It explores a range of marketing strategies tailored to different company profiles and details the process of strategy assessment. The course imparts expertise in marketing management through a straightforward approach, significantly boosting marketing skills and enhancing the resume. |
Course | Introduction to Marketing10 |
Provided by | Class Central |
Description | This course explores crucial marketing elements, including Branding, emphasizing brand equity’s pivotal role amid constant startup emergence. The course explores Customer Centricity, distinguishing it from mere service, focusing on needs. Go-to-market strategies are dissected, enlightening students on customer-driven decision-making before investments. It equips learners with vital skills for navigating today’s dynamic business terrain. |
The cost of an online MBA in marketing can seem overwhelming initially, but it’s important to remember that many options exist to help fund the degree. Many students fund their education through scholarships and awards or other methods to help cover the cost of the graduate program. Some ways of funding an online MBA marketing degree are:
A scholarship is a form of funding for students to apply for in terms of merit. It is provided based on one’s educational qualification and other merits like sports, music, etc., and need not be paid back.
Organizations, including educational institutions, non-profits, and government entities, may provide grants to students. Unlike scholarships, grants are often awarded based on financial need rather than solely on merit, offering financial assistance to individuals requiring support for their education.
Graduate assistantships offer financial support to graduate students along with valuable professional experiences. These roles usually include teaching, research, or administrative duties. Students in such positions often receive stipends, tuition waivers, or additional benefits, contributing to their academic and professional growth during their graduate studies.
Paid internships provide valuable work experience while compensating participants. These opportunities offer financial support, allowing interns to apply classroom learning in real-world settings and gain industry-specific skills.
Student loans are financial aid that help cover educational expenses. These loans must be repaid with interest after graduation. They enable students to pursue higher education and bridge the gap in funding.
FAFSA stands for Free Application for Federal Student Aid. It’s a form that U.S. citizens and eligible non-citizens complete to determine their eligibility for financial aid, including grants, scholarships, work-study programs, and federal student loans. Completing the FAFSA is a crucial step in accessing various forms of educational financial assistance.
Read the Financial Aid Guide for more information on funding higher education.
Scholarships for MBA in Marketing students offer financial support, reducing the burden of tuition fees. Prospective students should meticulously research available scholarships, considering eligibility criteria, application processes, and deadlines. Successfully securing scholarships eases financial strain, recognizes academic achievements, and promotes educational opportunities. Below are a few scholarships that are available to current and prospective graduate students who plan to focus on marketing:
The PRSA Houston Scholarship Program grants scholarships to first-year students, sophomores, juniors, seniors, or graduate students pursuing a degree in public relations or related fields. Candidates must either belong to the southeast Texas Region or attend a college/university in southeast Texas.
Award/Amount: $1,000 to $3,000
Deadline: Varies
Axia Public Relations Scholarship12
The Axia Public Relations scholarship aids outstanding students facing financial obstacles in their journey toward careers in public relations or related fields, encompassing areas like advertising, journalism, hospitality, event management, design, human resources, and beyond.
Award/Amount: $2,000
Deadline: April, annually
Students earning an online MBA in marketing gain a competitive edge in career opportunities. Eligibility varies based on factors like job markets, company structures, and personal knowledge. Common job prospects for online MBA graduates are listed below, along with annual median salaries, job growth percentages, and career-specific duties.
Occupation | Median Annual Salary | Job Growth (2022-2032) | Job Description |
---|---|---|---|
Advertising, Promotions, and Marketing Managers13 | $138,730 | 6% ( faster than average) | Advertising, promotions, and marketing managers research the latest trends and create highly relevant programs to build audience interest, engagement, and conversion for various products or services. |
Market Research Analysts14 | $68,230 | 13% (much faster than average) | Marketing research analysts follow current market conditions, report their findings, and look into potential sales strategies for a product or service. |
Sales Managers15 | $127,490 | 6% (faster than average) | Sales managers lead and direct an organization’s sales team. They set team goals, study relevant data, and create training programs for sales staff. |
Marketing Administrative Support16 | $47,190 | No Data Available | Marketing Administrative Support employs straightforward marketing approaches and various media (such as print, digital, customer events, and trade shows) to introduce and position products and services. The role involves coordinating and aiding in the marketing efforts of a product or business line, reporting to a supervisor or manager. A bachelor’s degree or equivalent may be necessary. |
Certifications and licenses are not typically mandatory for MBA in Marketing graduates, as the degree itself is highly recognized and often sufficient for pursuing careers in marketing. However, obtaining relevant certifications, such as those in digital marketing or analytics, can enhance skills and marketability, depending on specific career goals and industry requirements. Here are two certifications MBA in Marketing students can consider:
HubSpot Inbound Marketing Certification17
The HubSpot Inbound Marketing Certification imparts a comprehensive grasp of inbound marketing strategies, encompassing content creation, lead nurturing, social media promotion, and conversion optimization. This certification validates proficiency in drawing, engaging, and delighting customers using inbound marketing techniques, cultivating enduring customer relationships, and fostering business growth.
Sales and Marketing Executives International (SMEI) Certification18
A sales and marketing certification program is crafted to assess the knowledge, skills, and capabilities essential for a specific job. Successfully passing the certification exam signifies an individual’s professional competence, often serving as a requisite for employment or practice in certain professions.
Those interested in pursuing an online MBA in marketing may benefit from various professional organizations and networking platforms in this field. These resources can help students better understand marketing current events, network with other professionals in the field, and find careers. Here are some to explore:
An MBA in Marketing is a graduate-level business degree specializing in strategic marketing management. It equips students with advanced skills in market analysis, branding, and promotional strategies. Graduates are prepared for leadership roles, contributing to a company’s success by developing and implementing effective marketing strategies in dynamic business environments.
Louisiana State University- No GRE/GMAT
Association to Advance Collegiate Schools of Business
Accreditation Council for Business Schools and Programs
International Assembly for Collegiate Business Education
Udemy- Marketing Mix Modeling for Beginners
Alison- Diploma in Marketing Management
Class Central- Introduction to Marketing
Axia Public Relations Scholarship
U.S. Bureau of Labor Statistics: Occupational Outlook for Market Research Analysts
U.S. Bureau of Labor Statistics: Occupational Outlook for Sales Managers
Salary.com- Marketing Administrative Support
HubSpot Inbound Marketing Certification
Sales and Marketing Executives International (SMEI) Certification
American Marketing Association
Association of National Advertisers
Internet Marketing Association