Written By - Sarah Johnson

Edited By Gabriel D.

Review & Contribution By Christian McGuigan

Pursuing a Master’s in Business Administration (MBA) can be life-changing, opening doors to career opportunities in nearly any field. However, many potential students are unaware that numerous specializations exist under the MBA umbrella, and one of the most exciting and desired of these specializations is marketing. Students who earn an MBA in marketing play a key role in ensuring a product or service is clearly and effectively advertised to a customer base, turning graduates into key players in the corporate world. This page is designed to explain the in and out of an online MBA in marketing to students who may still be on the fence about which graduate program they want to pursue. Continue reading below to begin the journey towards earning an MBA in Marketing Online today.

Resources for Online MBA

Table Of Contents

Featured Online Programs

Southern New Hampshire University

PROGRAM: Online MBA in Marketing

Southern New Hampshire University is a private, nonprofit, accredited institution with more than 3,000 on-campus students and over 60,000 online students, making us one of the fastest-growing universities in the country. Founded in 1932, we’ve been relentlessly reinventing higher education ever since and have gained national recognition for our dedication to helping students transform their lives and the lives of those around them.

We’re proud to provide affordable, accessible education that students can pursue on our 300-acre campus in Manchester, NH, over our innovative online platform or at our regional centers in Manchester, Nashua, Portsmouth and Salem, NH, and Brunswick, ME.

SNHU has earned the GetEducated.com Best Buy and Best of Business – Best Online Degree awards and is consistently ranked as a top Military Friendly® School by G.I Jobs®.

Best MBA Marketing Online Programs

The Best Online MBA in Marketing programs feature university rankings, in-state tuition, and graduation rates. Rankings weigh factors such as accredited curriculum, course availability, affordability, and graduation rates, emphasizing quality, faculty, infrastructure, subjects, reputation, and affordability. This detailed compilation by the OMC team unveils an insightful methodology, spotlighting the top colleges in MBA marketing.

<a href="https://www.onlinemasterscolleges.com/mba-marketing-online/">MBA Marketing Online</a>

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College Name & AddressTuitionGraduation Rate
University Of North Carolina, Chapel Hill
103 South Bldg Cb 9100, Chapel Hill, North Carolina 27599
Villanova University
800 Lancaster Avenue, Villanova, Pennsylvania 19085
University Of Illinois, Urbana-Champaign
601 E John Street, Champaign, Illinois 61820
Marist College
3399 North Rd, Poughkeepsie, New York 12601
Lehigh University
27 Memorial Drive West, Bethlehem, Pennsylvania 18015
Texas A&M University
JKW Administration Building, Suite 200, College Station, Texas 77843
Carnegie Mellon University
5000 Forbes Avenue, Pittsburgh, Pennsylvania 15213
Temple University
1801 North Broad Street, Philadelphia, Pennsylvania 19122
American University
4400 Massachusetts Ave NW, Washington, District of Columbia 20016
The University of Texas, Dallas
800 West Campbell Road, Richardson, Texas 75080
University Of Saint Mary
650 Maryville University Drive, Saint Louis, Missouri 63141
Regis University
3333 Regis Blvd, Denver, Colorado 80221
Central Michigan University
106 Warriner Hall, Mount Pleasant, Michigan 48859
Florida International University
11200 S. W. 8 Street, Miami, Florida 33199
Rutgers University
406 Penn, Camden, New Jersey 08102
Washington State University
French Administration Building, Pullman, Washington 99164
Arizona State University
411 N Central Ave, Phoenix, Arizona 85004
Dallas Baptist University
3000 Mountain Creek Parkway, Dallas, Texas 75211
North Carolina State University
1601 E Market St, Greensboro, North Carolina 27411
Florida Institute Of Technology
150 West University Boulevard, Melbourne, Florida 32901
Rivier University
420 South Main St, Nashua, New Hampshire 03060
Walden University
100 Washington Avenue South, Suite 900, Minneapolis, Minnesota 5540
Columbia Southern University
21982 University Lane, Orange Beach, Alabama 36561
Northeastern University
5500 N Saint Louis Ave, Chicago, Illinois 60625
University Of Maryland Global Campus
3501 University Blvd East, Adelphi, Maryland 20783

Source – Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year. Program specific rates may apply.
**NA – data not available

Most Affordable MBA Marketing Online Programs

MBA in Marketing degrees often come with high costs, which holds true for public and private university marketing programs. The OMC team meticulously researched the most cost-effective online MBA in Marketing programs. It considered in-state annual tuition costs for affordability, the required number of credits for the degree, graduation rates, institutional accreditation and prestige, and various other crucial factors.

<a href="https://www.onlinemasterscolleges.com/mba-marketing-online/">MBA Marketing Online</a>

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College Name & AddressTuitionGraduation Rate
Southeastern Oklahoma State University
425 W University Blvd, Durant, Oklahoma 74701
New Mexico Highlands University
803 University Ave, Las Vegas, New Mexico 87701
Wichita State University
1845 N. Fairmount, Wichita, Kansas 67260
Florida Atlantic University
777 Glades Rd, Administration Bldg., Room 339, Boca Raton, Florida 33431
University of Texas, Tyler
3900 University Blvd, Tyler, Texas 75799
University of North Texas
1501 W.Chestnut Ave., Denton, Texas 76203
Northwest Missouri State University
800 University Drive, Maryville, Missouri 64468
University of Nebraska, Kearney
2504 9th Avenue, Kearney, Nebraska 68849
University of South Dakota
414 E Clark St, Vermillion, South Dakota 57069
Lamar University
4400 MLK Blvd, Beaumont, Texas 77705
West Texas A &M University
JKW Administration Building, Suite 200, College Station, Texas 77843
Saint Leo University
33701 State Road 52, Saint Leo, Florida 33574
Liberty University
1971 University Blvd, Lynchburg, Virginia 24515
Touro University Worldwide
10601 Calle Lee #179, Los Alamitos, California 90720
University of Kansas
1450 Jayhawk Blvd, Lawrence, KS 66045
Colorado State University
102 Administration Building, Fort Collins, Colorado 80523
University of Alabama
739 University Blvd, Tuscaloosa, Alabama 35487
University of Saint Mary
4100 S 4th St, Leavenworth, Kansas 66048
Rivier University
420 South Main St, Nashua, New Hampshire 03060
Campbellsville University
1 University Dr, Campbellsville, Kentucky 42718
Montclair State University
1 Normal Avenue, Montclair, New Jersey 07043
Brenau University
500 Washington St SE, Gainesville, GA 30501
Walsh University
2020 East Maple St, North Canton, Ohio 44720
St Bonaventure University
3261 W. State Road, Saint Bonaventure, New York 14778
University of Colorado, Colorado Springs
1420 Austin Bluffs Parkway, Colorado Springs, Colorado 80918

Source – Integrated Post Secondary Education Data System & University Data
*Tuition rates are for in-state and per year. Program specific rates may apply.
**NA – data not available

Understanding an MBA Marketing Online Program

An Online MBA in Marketing program encompasses an advanced curriculum focusing on strategic marketing management. Participants explore market analysis, consumer behavior, and digital marketing strategies. The program emphasizes leadership skills, brand management, and marketing integration with overall business strategy. Students engage in case studies, projects, and discussions, gaining practical insights into creating effective marketing campaigns. The flexibility of online learning allows professionals to balance their studies with work commitments, fostering a dynamic and interactive educational experience.

Curriculum for an Online  MBA in Marketing Program

Depending on one’s marketing emphasis, these courses vary from program to program. Students might also consider pursuing a dual degree, which allows them to pursue multiple degree programs with different focuses to combine their education and cut the time of their overall degree. However, these are some common courses offered to online MBA marketing students.

  • Advertising, Audience Engagement, and Promotion
    This course helps students understand how to strategically implement advertising and sales campaigns to drive audience engagement with a product or service. Skills also include budgeting, project management, and researching target audiences and markets.
  • Consumer Behavior
    This course dives into the consumer’s mind to help students understand how demographics and experience can impact conversion and interest and how marketing professionals can influence consumers and their behavior.
  • Digital Marketing and Advertising
    Digital marketing is becoming more and more relevant as more brands turn to the internet, apps, social networks, and other digital platforms to strategically market their product or services. These courses are typically more hands-on, requiring students to get real-life, relevant experience with actual brands.
  • Marketing Management
    This course strongly focuses on project management and strategically managing marketing campaigns, teams, or other initiatives within a company or organization. Topics may include strategically and effectively promoting, budgeting, and distributing resources.
  • Market Research
    This course helps students understand how to take consumer behavior analysis and use that information to make strategic, data-backed decisions. Students may learn how to conduct questionnaires and focus groups to understand the market and consumer insights better and learn how to analyze research results and data best while also looking into secondary source data to back their findings.

Skills Gained in an Online MBA in Marketing Program

MBA in marketing graduates are encouraged to become strategic leaders in the workplace, operating with high-level skills that come with completing an online MBA program. Students can obtain these competitive skills through courses, lectures, collaboration, coursework, and professional, hands-on experience in the workplace. Some common skills students can expect to learn and refine include:

  • Strategic Marketing Management: Developing and implementing effective marketing strategies aligned with business goals.
  • Market Analysis: Evaluating market trends, competitor behavior, and consumer preferences.
  • Brand Management: Building and maintaining a strong brand identity through strategic positioning and communication.
  • Leadership: Acquiring skills to lead marketing teams and drive organizational success.
  • Consumer Behavior Understanding: Analyzing and interpreting consumer motivations and decision-making processes.
  • Digital Marketing: Using online channels and tools for effective marketing campaigns.
  • Data Analytics: Leveraging data to make informed marketing decisions and measure campaign success.
  • Communication and Presentation: Effectively conveying marketing strategies, ideas, and results to diverse stakeholders.
  • Product Management: Overseeing the entire product lifecycle, from development to marketing and sales.
  • Strategic Planning: Formulating long-term marketing plans aligned with organizational objectives.

MBA in Marketing vs MS in Marketing

An MBA in Marketing emphasizes a broader business perspective, integrating marketing with management, finance, and strategy. It suits professionals seeking leadership roles. On the other hand, an MS in Marketing offers specialized, in-depth knowledge specifically focused on marketing concepts and strategies. It caters to individuals aiming for specialized roles in marketing analytics, research, or brand management. The choice depends on career goals, with the MBA providing a holistic view and the MS offering specialized expertise.

Common Specializations for an Online MBA in Marketing

Many online MBA in marketing programs allow students to customize their education by choosing a specialization within the marketing branch. Below are some of the most popular MBA marketing emphases students gravitate towards.

Area of FocusDescriptionCareers This Concentration Prepares For
AdvertisingThis specialization explores strategic advertising, brand promotion, and consumer behavior. This focused curriculum equips students with skills in creating effective advertising campaigns, utilizing diverse media channels, and understanding the dynamics of the advertising industry, preparing them for impactful roles in marketing communication.Advertising Specialist, Marketing Coordinator, Client Strategist, Media Specialist, and Digital Media Planner
Brand Management and StrategyBrand Management is a branch of marketing that deals with a corporation’s overall image and public perception. Students pursuing an emphasis in this area will learn the importance of upholding a company’s core values and ensuring a company’s products and services are considered valuable and useful.Brand Manager, Brand Strategist, Director of Brand Marketing, Brand Ambassador
Digital and Internet MarketingThis specialization explores cutting-edge strategies for online brand promotion, social media engagement, and digital campaign optimization. Students gain expertise in leveraging digital platforms, data analytics, and emerging technologies, positioning them for success in the dynamic realm of digital marketing.Digital Marketing Manager, Internet Marketing Specialist, Director of SEO Operations, Digital Strategist, Web Marketing Manager
Marketing AnalyticsThis specialization focuses on leveraging data to inform strategic marketing decisions. Students acquire skills in data analysis, interpretation, and application, enhancing their ability to measure campaign effectiveness and make data-driven decisions, which is crucial in today’s data-centric marketing landscape.Marketing Specialist, Marketing Analyst, Director of Growth Marketing, Social Media Analyst, Sales Planning Optimization Specialist
Sales and MarketingThis specialization teaches students everything they need to know to effectively roll out an entire marketing campaign, highlighting essential skills such as product management, market research, budget analysis, team recruitment, and maintaining strong client relationships.Marketing Manager, Marketing Specialist, Chief Marketing Officer, Media Director, SEO Manager, Campaign Manager
Social Media MarketingSocial media is a virtual bridge between people worldwide, making it one of the most crucial marketing platforms a company or brand can capitalize on. A Social Media Marketing specialization will train students to use social media platforms to their fullest extent, maximizing brand engagement with their target audience.Analytics Manager, Director of Marketing and Social Media, Director of Communications, Social Media Specialist, Content Strategist

Graduation Timeline

Completing an MBA in Marketing usually takes 18 months to two years, depending on program structures and individual pacing. Credit requirements vary, with students typically completing 36 to 54 credits. This timeline accommodates a comprehensive curriculum covering strategic marketing, consumer behavior, and leadership. The flexibility caters to working professionals balancing studies and career commitments, ensuring a well-rounded education in marketing.

Accelerated MBA in Marketing

Accelerated MBA programs offer a fast-track route to earning a Master’s in Business Administration, which is particularly beneficial for MBA in Marketing prospective students seeking swift career advancement. Aspiring students should research program structures, curriculum depth, faculty expertise, and industry relevance to make informed decisions. A comprehensive understanding of these factors ensures a tailored learning experience and maximizes the benefits of an accelerated MBA in Marketing. Here are a few examples of accelerated MBA in Marketing programs:

MBA Marketing Online Admission Requirements

Acquiring an MBA in Marketing involves obtaining a bachelor’s degree in any discipline, preferably in marketing or a related field, and may necessitate relevant work experience. Depending on the student’s educational background and chosen specialization, prerequisite courses might be necessary before commencing the master’s program. Admission requirements vary across programs and colleges, but most accredited institutions generally require the following:

  • Application form and fee
  • A bachelor’s or an undergraduate degree in marketing
  • Official Transcripts
  • Work Experience- Marketing
  • GPA of 3.0 and above
  • GMAT and GRE  Scores
  • Statement of Purpose
  • Letters of Recommendation

MBA Marketing Online Programs No GMAT

Although many MBA programs require prospective students to take the Graduate Management Admission (GMAT) test, more and more colleges and universities are moving away from standardized tests, including the GMAT. The GMAT, a four-part exam, requires intensive study and multiple test times. Some online programs, such as Northeastern University3 and Louisiana State University4 online MBA in marketing degrees, do not require GMAT or GRE scores.

Accredited Programs

When researching programs, it is important to ensure each one has proper accreditation, providing evidence of its offering relevant, recent, and quality education. Programmatic accreditation for MBA in marketing programs usually needs eligibility through one of the three main accrediting bodies, which also approve most business programs: 

Universities can also be accredited nationally or by one of six regional accrediting agencies:

Read the Accreditation Guide to learn more about accreditation.

Free Online Marketing Courses

Within marketing, individuals can explore free courses to boost their industry understanding, many offering insights into professional practices. Although participants may receive certificates, it’s important to note these may not hold the same recognition as accredited courses endorsed by relevant organizations. Here are some free online marketing courses:

CourseMarketing Mix Modeling for Beginners8
Provided byUdemy
DescriptionThis free course unravels the complexities of scrutinizing and perfecting marketing strategies. Designed for beginners, it provides tools to understand important numbers and information, make informed decisions, and elevate marketing campaigns. Prioritizing impact maximization, it serves as an ideal entry point for individuals aiming to grasp the fundamentals of effective marketing mix modeling.
CourseDiploma in Marketing Management9
Provided byAlison
DescriptionThis course clarifies essential aspects and tools used in modern market research methods. It explores a range of marketing strategies tailored to different company profiles and details the process of strategy assessment. The course imparts expertise in marketing management through a straightforward approach, significantly boosting marketing skills and enhancing the resume.
CourseIntroduction to Marketing10
Provided byClass Central
DescriptionThis course explores crucial marketing elements, including Branding, emphasizing brand equity’s pivotal role amid constant startup emergence. The course explores Customer Centricity, distinguishing it from mere service, focusing on needs. Go-to-market strategies are dissected, enlightening students on customer-driven decision-making before investments. It equips learners with vital skills for navigating today’s dynamic business terrain.

How to Pay for MBA Marketing Online Programs

The cost of an online MBA in marketing can seem overwhelming initially, but it’s important to remember that many options exist to help fund the degree. Many students fund their education through scholarships and awards or other methods to help cover the cost of the graduate program. Some ways of funding an online MBA marketing degree are:


A scholarship is a form of funding for students to apply for in terms of merit. It is provided based on one’s educational qualification and other merits like sports, music, etc., and need not be paid back.


Organizations, including educational institutions, non-profits, and government entities, may provide grants to students. Unlike scholarships, grants are often awarded based on financial need rather than solely on merit, offering financial assistance to individuals requiring support for their education.

Graduate Assistantships

Graduate assistantships offer financial support to graduate students along with valuable professional experiences. These roles usually include teaching, research, or administrative duties. Students in such positions often receive stipends, tuition waivers, or additional benefits, contributing to their academic and professional growth during their graduate studies.

Paid Internships

Paid internships provide valuable work experience while compensating participants. These opportunities offer financial support, allowing interns to apply classroom learning in real-world settings and gain industry-specific skills.

Student Loans

Student loans are financial aid that help cover educational expenses. These loans must be repaid with interest after graduation. They enable students to pursue higher education and bridge the gap in funding.


FAFSA stands for Free Application for Federal Student Aid. It’s a form that U.S. citizens and eligible non-citizens complete to determine their eligibility for financial aid, including grants, scholarships, work-study programs, and federal student loans. Completing the FAFSA is a crucial step in accessing various forms of educational financial assistance.

Read the Financial Aid Guide for more information on funding higher education.

Scholarships for Online MBA in Marketing Students

Scholarships for MBA in Marketing students offer financial support, reducing the burden of tuition fees. Prospective students should meticulously research available scholarships, considering eligibility criteria, application processes, and deadlines. Successfully securing scholarships eases financial strain, recognizes academic achievements, and promotes educational opportunities. Below are a few scholarships that are available to current and prospective graduate students who plan to focus on marketing:

PRSA Houston Scholarships11

The PRSA Houston Scholarship Program grants scholarships to first-year students, sophomores, juniors, seniors, or graduate students pursuing a degree in public relations or related fields. Candidates must either belong to the southeast Texas Region or attend a college/university in southeast Texas.
Award/Amount: $1,000 to $3,000
Deadline: Varies

Axia Public Relations Scholarship12

The Axia Public Relations scholarship aids outstanding students facing financial obstacles in their journey toward careers in public relations or related fields, encompassing areas like advertising, journalism, hospitality, event management, design, human resources, and beyond.
Award/Amount: $2,000
Deadline: April, annually

Career and Salary Outlook for Online Marketing MBA Graduates

Students earning an online MBA in marketing gain a competitive edge in career opportunities. Eligibility varies based on factors like job markets, company structures, and personal knowledge. Common job prospects for online MBA graduates are listed below, along with annual median salaries, job growth percentages, and career-specific duties.

OccupationMedian Annual SalaryJob Growth (2022-2032)Job Description
Advertising, Promotions, and Marketing Managers13$138,7306% ( faster than average)Advertising, promotions, and marketing managers research the latest trends and create highly relevant programs to build audience interest, engagement, and conversion for various products or services.
Market Research Analysts14$68,23013% (much faster than average)Marketing research analysts follow current market conditions, report their findings, and look into potential sales strategies for a product or service.
Sales Managers15$127,4906% (faster than average)Sales managers lead and direct an organization’s sales team. They set team goals, study relevant data, and create training programs for sales staff.
Marketing Administrative Support16$47,190No Data AvailableMarketing Administrative Support employs straightforward marketing approaches and various media (such as print, digital, customer events, and trade shows) to introduce and position products and services. The role involves coordinating and aiding in the marketing efforts of a product or business line, reporting to a supervisor or manager. A bachelor’s degree or equivalent may be necessary.

Certifications and Licensing for MBA in Marketing Graduates

Certifications and licenses are not typically mandatory for MBA in Marketing graduates, as the degree itself is highly recognized and often sufficient for pursuing careers in marketing. However, obtaining relevant certifications, such as those in digital marketing or analytics, can enhance skills and marketability, depending on specific career goals and industry requirements. Here are two certifications MBA in Marketing students can consider:

HubSpot Inbound Marketing Certification17
The HubSpot Inbound Marketing Certification imparts a comprehensive grasp of inbound marketing strategies, encompassing content creation, lead nurturing, social media promotion, and conversion optimization. This certification validates proficiency in drawing, engaging, and delighting customers using inbound marketing techniques, cultivating enduring customer relationships, and fostering business growth.

Sales and Marketing Executives International (SMEI) Certification18
A sales and marketing certification program is crafted to assess the knowledge, skills, and capabilities essential for a specific job. Successfully passing the certification exam signifies an individual’s professional competence, often serving as a requisite for employment or practice in certain professions.

Resources for Online MBA in Marketing Students

Those interested in pursuing an online MBA in marketing may benefit from various professional organizations and networking platforms in this field. These resources can help students better understand marketing current events, network with other professionals in the field, and find careers. Here are some to explore:

  • American Marketing Association19
    The AMA works to offer the most relevant, up-to-date information for the marketing community. Their website hosts extensive resources for students and professionals, and users can also learn about branding, consumer metrics, audience engagement, and more.
  • Association of National Advertisers20
    The ANA can help students and professionals connect with peers in the field, hear from global thought leaders, access training and educational material, and participate in webinars and various workshops.
  • Internet Marketing Association21
    The IMA is an Internet marketing group that offers resources for current and aspiring marketing professionals, with members in different fields, including sales, entrepreneurship, marketing, programming, and creative development.
  • Public Relations Society of America22
    The PRSA is a leading national organization for communications professionals for professional development, advocacy, ethics, and more. They host various student chapters on college and university campuses (PRSSA) with opportunities for student involvement and membership.
  • Society for Marketing Professionals23
    SMPS comprises more than 6,000 marketing professionals, with support from around 3,500 marketing organizations and firms throughout the U.S. Active members have access to networking events, job alerts, and full access to the SMPS online marketing center.

FAQs About MBA Marketing Online Programs

Frequently Asked Questions

What is an MBA in Marketing?

An MBA in Marketing is a graduate-level business degree specializing in strategic marketing management. It equips students with advanced skills in market analysis, branding, and promotional strategies. Graduates are prepared for leadership roles, contributing to a company’s success by developing and implementing effective marketing strategies in dynamic business environments.

What can you do with an MBA in Marketing?

How long does it take to complete an online MBA in Marketing?

What’s the difference between an MBA in Marketing and a Master’s in Marketing?

What is the duration of an MBA in Marketing?

Can I do an MBA in Marketing without a bachelor’s?

Is an MBA in Marketing worth it?

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